Outsourcing YouTube channel management to seasoned experts has a wide range of benefits.
You free up your time and headspace. You overcome creative decision fatigue. And you have a human partner to help you make strategy decisions custom-tailored to your channel goals.
That said, how do you actually give your channel manager permission to handle uploads, optimize content, and engage with your audience?
Here’s everything you need to know.
Key Takeaways
- You can add a manager to your YouTube channel in YouTube Studio by opening Settings and going to Permissions
- Calibrate the Role of your channel manager to the tasks you want them to perform
- You can also update someone’s level of access or remove them in the same tab
- To add someone as a channel manager, you need their Gmail address
Keep reading for the full scoop!
Why Add a Manager to Your YouTube Channel?
There are several reasons you may want to add a manager to your YouTube channel. Perhaps you’re taking on board a collaborator. Or you’re adding a new member to your content creation team.
Most frequently, though, you’ll have to add a manager to your YouTube channel when you’re scaling up your content creation and outsourcing admin workflows.
Professional YouTube creators rarely handle their own uploads, video SEO, or analytics. Instead, they outsource these tasks to dedicated professionals, saving time and freeing up their own headspace.
No matter why you want to add a manager to your channel, the process to do so stays the same. Here’s a step-by-step guide.
Adding a Channel Manager on YouTube: A Step-by-Step Guide
To add a new manager to your YouTube channel, you need only two things: their Gmail address and access to your channel’s YouTube Studio.
Go to YouTube Studio
First off, navigate to YouTube Studio. You can do so either by clicking your channel icon in the top right corner of YouTube, or by going directly to studio.youtube.com.
Settings > Permissions
Next, click on the Settings icon in the bottom left corner of YouTube Studio.
This will open a window overlay with several different options. Choose Permissions – the third item from the bottom.
Here, you can see who already has access to your YouTube channel.
Invite Managers
To add a new channel manager, click the gray “Invite” button in the top right corner of the Permissions tab. Now enter the Gmail address of your new manager and select which role you want to assign them.
Once you’ve sent the invite, they will get a notification and will have to accept.
Assign Access Levels
Assigning the appropriate level of permissions is one of the most critical steps of adding a YouTube channel manager. Before sending an invite, you must clearly define which tasks they’ll be handling for you – and which level of access they need.
As a rule of thumb, give external people as much access as necessary but as little as possible, especially if you have not worked with them before.
You can find a full overview of what different roles entail in YouTube’s documentation. Most often, YouTube channel managers will be given Editor or Editor (limited) roles, depending on whether you want them to have access to your revenue data or not.
If you also want them to manage your live streams, or be able to manage the permissions of other people who have access to your channel, you’ll need to give them Manager status.
How to Change Permissions on Your YouTube Channel
Once you have assigned someone a role on your channel, you can always update it.
To change the level of access of your YouTube channel manager, simply go to YouTube Studio > Settings > Permissions and select a different role for them from the drop-down menu, then click Save.
Here, you can also completely remove someone’s access to your channel, for example if you transition from working with a freelance YouTube strategist to a full-service YouTube channel management company like Tasty Edits.
Ready to get started? Check out our case studies or book a call today!
FAQs
Can I let someone else manage my YouTube channel?
Yes, you can hire someone to manage your YouTube channel for you. This includes uploading videos, doing video SEO, responding to comments, and running analytics.
How do I add a manager to my channel on YouTube?
You can add a manager to your YouTube channel in YouTube Studio by opening Settings and going to Permissions. Carefully select which level of access you want to give them, depending on what workflows they’ll be handling.
Can I change permissions on my YouTube channel?
Yes, you can update the role of each person who has access to your YouTube channel in YouTube Studio under Settings > Permissions. You can also completely remove someone’s access here.
