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ABC Testing

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What title works best for your videos? 

Which thumbnails supercharge your click-through rates? 

You can either guess these things. Or you can take a data-driven approach.

At Tasty Edits, we offer systematic ABC testing as part of our YouTube Channel Management services.

YouTube title AB testing, with different scores on different thumbnail variations.
Extract from a Tasty Edits channel management report showing the results of A/B testing on video titles.

Your personal channel manager will start with a thorough analysis of your current content performance, pinpointing patterns in your titles and thumbnail designs that generate the most engagement among your viewers. 

Based on these insights, they’ll draw up alternative suggestions for video titles, thumbnails, and descriptions – and will implement them to rigorously compare their performance. 

For that, they leverage both YouTube’s native ABC testing tool and Tasty Edits’ proprietary analytics tools.

A report on two thumbnails, with the first winning more than 75% of the watch time. It lacks the bright orange text of the second one.
Real audience data is key. The orange text may catch more attention - but the less flashy thumbnail wins this one.

The bottom line? 

You’ll get hard data to help you make key strategy decisions. And an expert at your back who can craft titles and thumbnails that resonate with your target audience. 

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