Integrating AI into your video creation workflow can help you seriously boost your productivity. From generating video script outlines to analysing tons of performance metrics for data-driven strategy decisions.
But how far should you hand over creative processes to AI? Specifically – video editing?
Any video creator knows that how a video is edited has a massive impact on engagement. From pacing and color grading to VFX, music tracks and subs, every professional creator has their own editing style.
So how far can you hand over your editing to AI? And where should human judgement prevail?
Let’s take a closer look.
Quick Facts
- AI is useful in video editing workflows.
- It helps editors automate time-consuming tasks and speed up the editing process.
- AI-only edits are typically low-quality and bland. They fail to attune to a creator’s unique voice.
Keep reading for the full scoop!
Contents
The AI-Only Editing Trap
First off, there’s a growing number of AI video tools that claim to fully automate your editing workflow. You can give specifications on your editing style, fine-tune your prompts, and sit back and relax. Minimum effort, maximum results.
Sounds too good to be true? That’s because it is.
While full-auto video editing tools do generate deliverables, they are universally bland, boring, and generic. Or worse – eerie.
The reason? AI models are trained on massive amounts of video data and tend to imitate the median. By default, they produce mediocrity. Not stand-out content.
AI for Operational Support
It’s not an exclusive either-or when we talk about AI vs. human video editing.
So what is the place of AI in video editing? Where can you leverage it without losing the human touch?
The answer: It’s useful for time-consuming routine workflows and certain high-precision technical tasks. AI can help you make both more efficient.
For example, Adobe Premiere – one of the most widely-used video editing suites – comes with a wide range of AI features that professionals can leverage. (It’s what our editors here at Tasty Edits use.)
For example, Premiere now offers advanced object masking, which eliminates hours of rotoscoping that editors used to have to do by hand. Similarly, text-based editing allows them to generate rough cuts faster.
AI can also help editors tag audio categories, separating music, sound effects, dialogue, and ambiance.
When it comes to your audio, AI can transcribe it, generate captions and auto-translate them to boot. This is a fantastic basis for custom captions you can upload to your channel with strategic keyword placements for optimal video SEO.
Human Authenticity for the Win
Harnessing AI tools to streamline your video editing workflows will boost your productivity and save time.
That said, it’s critical to preserve authenticity and prioritize your unique voice in the style of your edits. Often, that means not going for the perfectly polished version, but to add panache or a personal twist that will resonate with your audience.
Working with a professional video editor will help you hone the style of your edits. Your editor will attune to your voice and help you develop a signature style to make your content stand out and become instantly recognizable.
FAQs
AI video editors are fully-automated online video editing platforms. While they can generate mediocre edits, they fail to produce outstanding content that can actually generate authentic engagement.
Yes, most professional video editors use AI tools that come with video editing software such as Adobe Premiere. Common ones are automatic object masking, audio category tagging, text-based editing, and voice transcription and translation.
Adobe Premiere offers the best suite of AI-based video editing tools that can help creators and editors become more efficient while still maintaining human authenticity.
While it’s a mistake to fully hand over video editing to AI, AI-based tools can be useful in streamlining your editing process. Professional video editing software like Adobe Premiere offers AI functionalities such as automatic object masking, audio category tagging, text-based editing, and voice transcription and translation.
