For 25 years, Alice Inoue has been helping people find clarity in their lives through astrology. With her YouTube series, Following Journeys, she has opened a new chapter.
Based in Hawaii, the award-winning author and entrepreneur runs a company called Happiness U that provides both corporate training and personal executive coaching.
Now, she is using her YouTube channel to demystify astrology, by following business leaders and showing the accuracy of her readings. We talked to her – and here is how Inoue has honed her content strategy.
Quick Facts
- Alice Inoue (62) is a Hawaii-based entrepreneur and content creator.
- Her company Happiness U focuses on helping people find clarity in their lives, offering corporate training and personal executive coaching.
- On her YouTube channel Following Journeys, Alice tracks business leaders’ paths using their astrology charts.
Keep reading for the full story!
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Contents
A Passion for Guiding People Through Life
Inoue has been practicing astrology for quarter of a century, and helped countless people navigate their lives. But in the beginning, she was critical of it.
“30 years ago I was a TV host. I had shows in Japan and Hawaii, and I had sponsorships from big brands like Nike and Ralph Lauren. I was in a really good place professionally. And one day someone gave me an astrology reading as a gift,” she recalls. “I was honestly not really into it, but you don’t want to waste a gift certificate. So I went to this guy, and I was a skeptic. He knew a lot about me, but I assumed that he’d read it in a magazine or a newspaper that did a feature on me. The thing that stuck with me most was that he told me that I would go through a career shift on April 1, 2000.”
Sure enough, in April of that year, Inoue walked into her studio only to be informed that the company she worked for had been acquired – and that her bilingual newscast hadn’t been purchased. It was then that she recalled the astrologer’s prediction, and became intrigued.
“I just felt like, my god, I need to learn how to calculate this. I felt like this is what’s meant to be. I didn’t feel as sad as I think I would have, having lost my job in television. That’s how it started – with me buying astrology books, studying, practicing, and eventually building a practice.”
Since then, Inoue has seen over 10,000 people in private sessions. Helping them find clarity in their lives has become her passion.
Along the way, she launched her company Happiness U, scaling up her efforts. Now, she is the author of multiple award-winning books, and her company provides both corporate training and executive coaching.
Taking her passion to YouTube was the next logical step to reach a wider audience.
On a Mission to Demystify Astrology
“Many people in my generation have been sort of brainwashed concerning astrology,” Inoue laments. “They think it’s a sort of hocus-pocus, hippie-era thing. People believing in unicorns. In reality, it’s a discipline. I print out a bunch of data and read it – everything is calculated. There is nothing mystical about it to me. I am just translating data that happens to match a person’s life.”
On her YouTube channel, Inoue has launched a series with the goal of demystifying astrology – Following Journeys. The concept is simple. She provides predictions and guidance for her guests – most of them business leaders. And then she follows up with them months later, to see how accurate her reading was and whether her advice had helped people.
The results speak for themselves.
One of Following Journey’s first episodes, introducing the show’s format.
Following Journeys - a Proof of Concept
Together with her team of creators, video editors, and YouTube channel managers, Inoue created an entire season of Following Journeys, which now airs on YouTube.
Even the series’ launch, in a local movie theater in Hawaii, proved to be a resounding success.
“We had 220 people,” Inoue recalls. “Full house – and we actually did a screening for it. I think what was the most rewarding thing was just to watch everybody’s faces, and to have interviews with people afterwards. They were just blown away – the response has been great. ”
“Many of the audience were new to astrology – they had never had a reading before. And when we asked them afterwards whether their perception of astrology had changed, everybody’s hand went up. So I think it’s educational.”
Episode 2 of Following Journeys has Alice Inoue chart out Dr Chad Sato’s future path.
FAQs
Alice Inoue is a Hawaii-based businesswoman and astrology YouTube creator, running a company called Happiness U.
Alice Inoue is based in Hawaii.
Alice Inoue is an entrepreneur who runs Happiness U, a company that focuses on helping people find clarity in their lives. She also has a YouTube channel, on which she follows entrepreneurs’ life and business journeys against the background of their astrology charts.
Following Journeys is a YouTube series that aims to demystify astrology. It centers around business leaders and entrepreneurs, who have their astrology charts read – and then follows up on the accuracy of their readings months later.
Happiness U is a company run by Hawaii-based entrepreneur Alice Inoue that offers corporate training and personal executive coaching to help people find clarity and improve their wellbeing.
