Alex Lefkowitz

  • Alex Lefkowitz is the founder and CEO of Tasty Edits. He holds an MA in Entrepreneurship and is an experienced video editor, having edited hundreds of videos for dozens of creators before starting his own video editing company. Since launching Tasty Edits, he has directly managed thousands of video and thumbnail orders. Now, he draws on his experience working with professional creators to write about video editing, the creator economy, and video marketing. You can also read his work on Hackernoon and Medium. Plus, he's contributed several expert opinions in interviews and articles as a guest on platforms like Jotform.

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Posts

3 Mistakes to Avoid When You’re Learning to Edit Videos

Learning to edit videos is a time-consuming process that takes lots of dedication and energy. And practice.  However, the rewards are well-worth it. Jaw-dropping videos brimming with your unique voice as a creator. To help you on your journey, here are three mistakes to avoid as a rookie video editor. 

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The 10 Best Video Editing Services for Businesses

In 2026, video content is a key element in a well-rounded marketing strategy. Customer demand for it keeps skyrocketing, with 78% of people wanting brands to include more video.  Many fall short. But for most businesses the bottleneck isn’t even filming content. The challenge is editing it.  Handling edits yourself using iMovie or an AI

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How to Avoid Picking the Wrong Video Editing Tools

No matter if you’re a creator or a business getting started in video marketing, having the right tools to turn your raw footage into solid viral gold is essential.  Picking the right video editing platforms is complicated, though, especially with the massive range of offers out there. Here are three mistakes to avoid

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real estate editing services

The Top 5 Video Editing Companies for Real Estate Agents

Video is key in real estate. Recent statistics show that for 51% of home buyers, YouTube is the #1 source for real estate research, and that including videos in your listings can boost inquiries by 400%. For instance, Century 21 increased their sales rate by 20% by running a targeted video campaign on social

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The 5 Top Video Editing Companies for Law Firms

When you’re aiming to demonstrate your legal expertise, increase your visibility, and convert prospective clients, video should be a key element of your law firm’s online presence. To create high-quality, professional video content, though, you need reliable creative partners. Especially when it comes to video editing, one of the most technical and

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Top 5 Video Editing Companies for Content Creators

Outsourcing video editing as a content creator helps you free up your time, clear headspace, and scale up your channel. It also gives you instant access to a reliable creative partner, and to the finely honed skills of professional video editors. That said, how can you find a video editing company that

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The 10 Best Video Editing Companies for YouTubers

Video editing makes or breaks the success of your YouTube channel. Outsourcing to a video editing company has a double benefit. You free up your time and brainspace. And you instantly get access to the finely-honed skills of professional editors.  That said, what’s the best video editing company for YouTubers? In

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How to Craft High-CTR Thumbnails for YouTube

Your thumbnail can make or break a video’s success. No matter how amazing your content is, your thumbnail decides whether someone clicks on it – or keeps scrolling.  Ultimately, the first impression your thumbnail makes has a major impact on your click-through rate (CTR). So how do you craft graphics that

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