Dr. Stefani Kappel
We talked to the content coordinator of Dr. Stefani Kappel, a California-based dermatologist who shares her passion for skincare in her videos on YouTube, TikTok, and Instagram. She uses her social media both to demonstrate her expertise to potential patients, and to promote her own skincare brand, MDAiRE.
@DrStefaniKappel, Stefani Kappel
Key Facts
- Creator: Stefani Kappel, MD
- Channel name: Dr. Stefani Kappel
- Based in: California, U.S.
- Channel launched: 2010
- Videos: 1.6K
- Subscribers: 130K
- Working with Tasty Edits since: Dec 2025
Dr. Stefani Kappel is a board-certified dermatologist based in Newport Beach, California.
On her YouTube channel, she features completely objective, non-sponsored content, sharing her passion for skincare and the experience she’s gathered in the over 15 years of running her practice.
She’s also the creator and formulator of the MDAiRE skincare product line.
Our Work for Dr. Stefani Kappel
What results have you seen so far?
YouTube is where our growth is – Dr. Kappel has grown much more on YouTube than Instagram in the last year. It also drives website traffic. Social referrals to our website are up 804%. Sales coming directly from YouTube are up by 129%.
For the last few months, we’ve been running a survey asking new customers of Dr. Kappel’s skincare brand how they first heard about her. And 42% of the people that answered said “YouTube.” The revenue from those people was the largest out of any source of new customers.
Plus, 33% of the patients that come into Dr. Kappel’s medical practice in Newport Beach heard about her on YouTube. We have people fly in from all over the country that are like: “I watched you on YouTube, I knew only you could do my procedure.”
“Social referrals are up 804%. Sales coming direcly from YouTube are up by 129%.”
— Content coordinator @DrStefaniKappel
Why did you start working with Tasty Edits?
Dr. Kappel worked with a freelancer back in 2024 who was helping her grow her YouTube channels. She was very difficult to work with.
So, we chose to move past her, and we did not have numbers like that after. I don’t know what her secret was back then, but we were chasing it.
We’d been reaching out to companies that all said they’d do one or the other, either video editing or channel management. But that’s hard to work with. How do you even communicate that with two different companies?
Then I found Tasty Edits in the search results for video editing companies. We saw the YouTube channel management page and jumped right in. With Tasty Edits, we felt like we would have better communication.
“How do you even communicate that with two different companies? (…) With Tasty Edits, we felt like we would have better communication.”
— Content coordinator @DrStefaniKappel
What has your experience been like working with Tasty Edits?
I have no complaints – everyone gets back to us super, super quickly. Even when we give them short notice.
When we first came on, it was like “Oh goodness, who’s this YouTube channel manager?” But we warmed up. They got to know our brand. You could just tell they had done the work to understand our business.
My first meeting with our channel manager, I could tell they were excited. They feel passionate about what they do and so they calmed our nerves.
The VOMA platform is pretty easy to use. Most of the time we exchange messages in the team chat.
“You could just tell they had done the work to understand our business.”
— Content coordinator @DrStefaniKappel
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