Geoffrey Cira of Goyette, Ruano + Ulmer: GRU Law
We talked to Geoffrey Cira, executive assistant at Goyette, Ruano + Ulmer, a California law firm leveraging video content to showcase their expertise and help potential clients.
@GRUlawgroup, Goyette, Ruano + Ulmer Law
Key Facts
- Creators: Goyette, Ruano + Ulmer Law
- Channel name: GRUlawgroup
- Based in: US, California
- Channel launched: September 2021
- Videos: 125+
- Subscribers: 240
- Working with Tasty Edits since: April 2025
Geoffrey Cira is now Director of Strategic Operations at Goyette, Ruano & Ulmer, Inc. (GRU), a California-based law firm specialized in personal injury, estate planning and civil litigation. At the time of this interview, he was executive assistant to the managing partner, and handled video production.
GRU Law’s YouTube efforts began in earnest in 2021. The channel’s aim is educational, not commercial, though it has helped them acquire a few clients.
In the 5 months after GRU Law started working with us in April 2025, we created 50 long- and short-form videos. Over the same duration, views went up up 177%.
Goyette, Ruano + Ulmer (GRU) was formerly known as Goyette, Ruano & Thompson (GRT).
Our Work for GRU Law
Why did you start working with Tasty Edits?
Geoffrey Cira: We are a full-service law firm based in Sacramento, CA and we service all of California, a little bit of Texas and a few other states. Our areas of practice are personal injury, estate planning, and civil litigation – everything from contract breach to employment disputes.
We started creating content to help people at a point in their lives where they are struggling with legal hurdles. It is something that we hold near and dear. We don’t try to sell people on these videos – the name of the game is trying to help folks. Still, many then come through our door for that help, and we represent them.
We came to Tasty Edits in dire need for a video editing solution. We had been producing content, but the editing hurdle had prevented us from posting consistently to YouTube and to our site.
— Geoffrey Cira @GRU Law
What do you appreciate most about the editors at Tasty Edits?
Geoffrey Cira: Tasty Edits’ response time is beyond fast. We got on an initial call within a couple of days and you answered all of our questions and addressed all of our pain points. Once I saw the initial test video you edited, there was a huge weight taken off our shoulders. We can film as much as we want and we probably still won’t keep up with your editing speed.
We also really appreciate VOMA. It’s one of the cleanest portals I’ve worked with. It streamlines communication directly with the editor, which is amazing. It’s clean and we’re not waiting for e-mail communication, and we’re not getting our comms mixed up between projects.
Our editor is super responsive. I don’t know how she does what she does as fast as she does it. She has knocked out every single video in stride and there’s been minimal, if any, modifications that we’ve had to make.
The editing is top notch. We had one video where the sound was botched on one of the mics for a minute and a half and she was able to get a clean cut out of that footage. Don’t know how she did it.
Our thumbnail artist has been blowing me away as well. I think thumbnails are probably the hardest part of this thing – how do you capture a whole video in one image? Sometimes she nails it straight away and sometimes we ask her to do something else instead and she’ll immediately come back with it. I don’t think we’ve gotten past one or two revisions.
— Geoffrey Cira @GRU Law
Why are you opting for YouTube channel management as well?
We’re really looking forward to having a helping hand with an analytical support behind it, to decide how we can most effectively use our time and produce content with measurable results.
I think it’s a valid expenditure. We’re excited to have a team that knows the space and can help us make decisions based on analytical data – and to seeing what that does for our channel and for the firm.
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