Home » Case Studies » Case Study: Rudyard Lynch – WhatifAltHist
Rudyard Lynch: WhatifAltHist
We talked to Canadian YouTuber Rudyard Lynch about his channel WhatifAltHist and his experience with his video editors here at Tasty Edits.


@WhatifAltHist, Rudyard Lynch
Key Facts
- Creator: Rudyard Lynch
- Channel name: WhatifAltHist
- Based in: Canada
- Channel launched: 2013
- Videos: 500+
- Subscribers: 600,000+
- Working with Tasty Edits since: 2022
Rudyard Lynch is a Canadian creator specializing in alternative history and “what ifs”, as well as a broad range of topics related to anthropology, history, philosophy, and culture.
He’s been working with Tasty Edits since June 2022. Since then, he’s produced over 60 videos and gained 200K subscribers.
He’s been working with Tasty Edits since June 2022. Since then, he’s produced over 60 videos and gained 200K subscribers.
Our Work for WhatifAltHist and Rudyard Lynch
Why did you start working with Tasty Edits?
Rudyard: I’ve been doing the channel professionally for a bit over four years now, and I used to do all the work by myself. I did the filming, the edits, the business contracts. Over time, I’ve subdivided a lot of the business to different people – for instance, I have someone who manages emails and contracts.
A couple of years ago, I also started outsourcing my video edits, but it did not go well at first.
I hired freelancers to do the editing, but they often submitted their work late. I tried to be understanding, since they were switching apartments and everything, but in the end I decided I needed a certain degree of professionalism.
That’s why I started working with Tasty Edits.
A couple of years ago, I also started outsourcing my video edits, but it did not go well at first.
I hired freelancers to do the editing, but they often submitted their work late. I tried to be understanding, since they were switching apartments and everything, but in the end I decided I needed a certain degree of professionalism.
That’s why I started working with Tasty Edits.
“What I love most about working with the editors at Tasty Edits is how reliable and fast you guys are.”
— Rudyard Lynch @WhatifAltHist
What do you appreciate most about the editors at Tasty Edits?
Rudyard: What I love most about working with the editors at Tasty Edits is how reliable and fast you guys are. The turnaround rate is very quick. You always complete videos within 48 hours, really within 30 hours.
I remember the time before – when it took the people I was working with a week to release a video. I thought this is b*******. And that’s why I jumped over.
I like to have the videos done fast. I run a tight schedule with my YouTube production and my sponsors want results within certain deadlines. You guys are generally very responsive and follow any instructions I give you, and you always stick to the same style and speed, no matter which editor is working on my content.
Plus, your video order management platform does exactly what I need it to. It’s very streamlined. The worst thing you could do is change it. I see a lot of businesses that have a good product but make it overcomplicated. So there’s a reason I’ve used your platform so much – I appreciate the simplicity.
I remember the time before – when it took the people I was working with a week to release a video. I thought this is b*******. And that’s why I jumped over.
I like to have the videos done fast. I run a tight schedule with my YouTube production and my sponsors want results within certain deadlines. You guys are generally very responsive and follow any instructions I give you, and you always stick to the same style and speed, no matter which editor is working on my content.
Plus, your video order management platform does exactly what I need it to. It’s very streamlined. The worst thing you could do is change it. I see a lot of businesses that have a good product but make it overcomplicated. So there’s a reason I’ve used your platform so much – I appreciate the simplicity.
How has your content improved since you started working with Tasty Edits?
“The quality of my content has improved tremendously since I started working with you guys.”
— Rudyard Lynch @WhatifAltHist
Rudyard: I have been in my own learning process of becoming a better YouTuber and my audio quality has improved, and the video quality has improved. The quality of your edits has always stayed the same!
I’ve done a lot of business hacking for my channel, including statistical surveys. I’ve also worked with various consultants. The most important thing I’ve learned is to tailor your strategy to your individual channel and your audience, rather than follow any abstract advice.
I’ve gone through rough patches with the channel, also financially, and so I had to enhance my content in a bunch of different ways. It was a blessing in disguise, though – because once the view counts are on the line, you have to improve. Now I’m back! Sometimes a little bit of hardship is good because it forces you to improve your game.
Having reliable video editors at my back during the process was invaluable.
I’ve done a lot of business hacking for my channel, including statistical surveys. I’ve also worked with various consultants. The most important thing I’ve learned is to tailor your strategy to your individual channel and your audience, rather than follow any abstract advice.
I’ve gone through rough patches with the channel, also financially, and so I had to enhance my content in a bunch of different ways. It was a blessing in disguise, though – because once the view counts are on the line, you have to improve. Now I’m back! Sometimes a little bit of hardship is good because it forces you to improve your game.
Having reliable video editors at my back during the process was invaluable.
Other case studies
“We love our channel manager. I hated adding chapters and descriptions and the tags. Having him do that has been super awesome.”

@TheAnatomyLab, Jonathan & Jeremy
“You just make it so simple. And I always get my edits within 48 hours. That has made my life a lot easier.”

@LauraMarieClery, Laura Clery
“Your professionalism is through the roof… Everything was done in the way I wanted.”

@metatronyt, Raffaello Urbani
“I don’t have to revise anything at all. The videos come back completely solid.”

@ElliotSimms, Elliot Simmons
“Of course I could learn video editing and SEO. But do I have time for that? Tasty Edits gives me more time to focus on strategic things. And my analytics are going through the roof right now.”

@SkillFoundryIO, Eric Wise
“I run a tight schedule with my YouTube production and my sponsors want results within certain deadlines. What I love most about working with the editors at Tasty Edits is how reliable and fast you guys are.“

@WhatifAltHist, Rudyard Lynch
“It is huge. I’m saving 25% of my time. It was suddenly like she could read my brain. We would put a video together and it would suddenly turn into a one-draft-publish.”

@danleeman, Dan Leeman
“I have a job where I work like a million hours a week and I just don’t have the time, the energy, and the bandwidth to edit, organize, and package videos.”

@Johnnyfishalot, John LaMorte
“We really appreciate the reliability. And the extra time we get not having to worry about editing. That’s a huge relief.”

@MaJeliv, Vasquez family
“The quality is excellent. And I love that my channel manager is thinking outside the box. He’s doing stuff that I would never have thought to do.”

@NootropicsExpert, David Tomen
“I love that Tasty Edits’ turnaround time is really fast and consistent, and that your price points are really, really competitive.”

@imuRgency, Rumi Robinson
“Our editor is really picking up what we’re looking for. Everything is going smoothly and we’re really happy. A lot of the time she responds in under an hour!”

@I Dream of Dinghy, Darryl Hodgson & Darren McGrath
“It has been super fluid and effortless and I feel like the quality has been excellent.”

@Following Journeys, Alice Inoue
“I love the fact that you guys try to make it as human as possible […] like just the concept of a video meeting once a week.”

@Blueprint IV Prosperity Network, James P IV
“We’re very impressed with the quality that’s come through. I can say for certain that Tasty Edits has upped our production value – probably double from where it was.”

@GRTLAW, Goyette, Ruano & Thompson Law