If you upload videos to YouTube or post stories on Instagram and expect to make money from it, you’re part of the creator economy.
This burgeoning economic sector has allowed creators of digital content to monetize their work in new and unprecedented ways, and it’s shifting the power dynamics of content creation.
If you’re planning to monetize your channel – or step up your creative game in general – you need to develop a YouTube content strategy.
A content strategy gives you a solid framework for producing videos.
How to Find the Perfect YouTube Niche For Your Channel Pinpointing the right YouTube niche for your channel is a challenge. It’s also an essential key to long-term success on the platform. By definition, a niche is the particular (sub)topic that you specialize in: knitting or wartime history, vegan cooking or blockchain games. When you launch […]
Video Marketing 101 – How to Create an Effective Testimonial Video Testimonial videos are one of the most effective video marketing tactics. Why? Because potential customers want to know what their peers think. 89% of people read – or watch! – reviews before deciding to buy a product or service. And in a 2020 survey, 79% […]
How to Harness YouTube Key Moments to Promote Your Videos Since Google first rolled them out in 2019, YouTube key moments have held an amazing potential for video creators to promote their content. For many popular topics, videos take top spots in Google results. Consequently, they get a lot of traffic. You might have noticed […]