Few content creators reach the same level of fame as Logan Paul, an American YouTuber, internet personality, and professional boxer.
Not only is he one of the highest-paid YouTubers on the planet, he also runs a merchandise company, Maverick Apparel. Plus, he earns big time on boxing matches and recently signed a multi-million, multi-year contract with the WWE.
That said, what’s Logan Paul’s net worth? And how much does he earn from all these income streams?
The short answer? As of 2025, Logan Paul’s annual income is estimated to lie between $10 million and $20 million. His official net worth lies between $75 million and $270 million, with a probable figure of $150 million. However, depending on the valuation of his stake in energy drink company Prime Hydration, he could plausibly even have been the first YouTube billionaire!
Want to know more? Here’s the full run-down.
Contents
How does Logan Paul make money?
Born in Westlake, Ohio, on April 1, 1995, Logan Alexander Paul (31)
was a State Champion wrestler as well as an all-star linebacker for Westlake High School football team before going on to study engineering at Ohio University.
He’s come a long way since then. Today, Logan Paul is remarkable among celebrities for the diverse platforms and ventures he leverages to make his fortune. Here are his major income streams.
Ad Income and Sponsored Content On Various Social Platforms
The first major income stream Logan Paul generates is sponsor and ad income from YouTube – and formerly Vine.
At age 10, Logan Paul started to create content, launching a YouTube channel called Zoosh. In time, he also started posting on Vine, where he became a meteoric sensation. It was in 2013 that his social media content really took off. Within 12 months, he went from a mere 900 followers to over 1.5 million. Especially when a compilation of his Vine clips went viral on YouTube, earning over 4 million views in its first week.
In 2014, Paul dropped out of college and moved to Los Angeles together with his younger brother Jake Paul, a popular social media creator in his own right. It was the height of Vine’s success, and the Paul brothers shared an apartment with other up-and-coming creators on 1600 Vine Road.
By the time he had 4 million followers on Vine, Logan Paul was hired to create content for big-name companies, including Virgin Mobile, HBO, Dunkin’ Donuts, HBO, Nike, and Pepsi. In 2015, he was ranked among the 10 most influential creators on Vine, with each of his clips earning him well over $100 K.
A compilation of Logan Paul’s Vines on YouTube, with over 52 million views.
However, Vine was closed down by its parent company Twitter in 2017. According to inside sources, this was the result of mismanagement as well as a refusal of the company to implement revenue sharing, which drove aspiring creators to alternative platforms.
Logan Paul, too, moved to YouTube. And promptly continued to supercharge his channel growth. Today, on his personal channel @loganpaulvlogs, he has over 750 videos, 23.6 million subscribers, and 6 billion views. Besides that, he can count 27 million followers on Instagram, 19 million on TikTok, as well as 16 million on Facebook. That’s not counting his podcast profiles.
According to professional estimates, Logan Paul earns between $5,000 and $25,000 for each video he uploads to YouTube. In ads – in addition to what he makes in brand deals. For these we have some reports from Facebook, where he gets $150,000K per post, and Instagram, where it’s some $80,000.
One of Logan Paul’s most successful videos of 2023, in which he announced his engagement to model Nina Agdal.
A YouTube staple of Paul’s is his ImPaulsive podcast. With an average of 600,000 daily views, it generates an annual income of approximately $1.3 million. His total YouTube income is estimated at $2.4 million a year, or $200,000 a month.
Professional Boxing, Wrestling and Pay-Per-View
Another key income stream for Logan Paul is his athletic career in boxing and wrestling.
A major element in the success of Logan Paul’s boxing career is his open rivalry with fellow YouTuber KSI. In August 2018, the two held a massive pay-per-view boxing match, marketed as one of the biggest internet events ever. In total, 2.25 million viewers followed the fight live, with 1 million of them watching via PPV and another 1.2 million on Twitch. Overall, the match generated $13 million in revenue, with earnings for the contestants at around $2 million.
In November 2019, they fought a rematch at the Staples Center in LA. This time, DAZN USA broadcast the fight and Logan’s earnings exceeded $3 million.
The highlights of the second boxing match between Logan Paul and KSI.
Another major boxing match Logan Paul fought took place in June 2021. This time, he faced Floyd Mayweather, a professional boxer. Over 1 million people watched the fight on pay per view. Paul earned a base salary of $250,000, as well as 10% of the profits, bringing his earnings from the fight at $5.25 million. Still, Paul’s foray into the world of professional boxing didn’t pay as well for him as for his opponent, who was paid $10 million for being present at the fight, and 50% of the pay per view profits.
In 2023, Logan announced that he was branching out into professional wrestling and had signed a multi-year deal with WWE, following one-off appearances over the past years. According to inside sources, the contract runs for six years and pays $30 million. In a recent bout, he lost to John Cena in August 2025.
Merchandise Sales and Prime Hydration
Finally, Logan Paul’s net worth is also bolstered by merchandise sales and product promos.
He runs Maverick Apparel, initially an extremely successful merchandise company (“The Maverick” is also his WWE name). Over its first nine months of operation, it reported over $40 million in sales. The hype around the clothing line did eventually die down, and sales petered out.
More widely known, Paul launched PRIME Hydration together with KSI in 2022. The creators each own 20% of the business. The majority stake is held by Congo Brands, an umbrella company based in Louisville and owned by Trey Steiger and Max Clemons.
Logan Paul announces the launch of PRIME Hydration together with KSI.
On paper, this is a massive factor in Logan Paul’s net worth. Unverified reports from Prime claim that the company made over $565 million in its first year, with profits rising to 1.2 billion in 2023, according to Paul. An extensive CBInsights valuation report pegged the company’s value at $3.1 billion to $8.4 billion.
Depending on the exact size of their stake, this would mean that both Logan Paul and KSI could be the first YouTube billionaires, worth between $600 million and $1.6 billion. However, since this figure comes from an unofficial valuation based on acquisitions of soft drink companies, as well as market analyses, it remains speculative.
Again, PRIME appears to have outlived its hype (its “hyper-growth phase” has ended, as the brand itself put it). While the Prime energy drink is still available, it is now rarely seen on the shelves.
The combination of merch, fitness product promo, and then a business venture with a line of equipment or nutrition is a common one among sports and gym YouTubers. A handful has gone on to compete against professional athletes, naturally heavily televised.
You can see a similar monetization progression with relatively new niche creators such as the Tren Twins or Sam Sulek.
Controversies, YouTube Income Loss, and Crypto Fails
Logan Paul’s YouTube income has taken several serious hits over the years due to a series of controversies. The worst of these was the suicide forest scandal in late 2017, in which Logan Paul uploaded a video of himself going to Aokigahara Forest in Japan, a famous suicide spot, and actually finding a body suspended from a tree.
The video hit over 6 million views within a day of being uploaded – and caused major backlash. Logan Paul removed it from his channel in response to multiple online petitions calling for its deletion. He also issued an apology on Twitter and donated $1 million to a suicide prevention organization. Nevertheless, YouTube removed his channels from the Google Preferred ad program and dropped him from “Foursome,” then an ongoing YouTube Red series.
In February 2018, YouTube decided to suspend all advertising across Logan Paul’s channels in response to several other controversies. These included him tasering dead rats, performing CPR on a fish, and taking part in the Tide Pod challenge. Ads remained suspended for two weeks. Afterwards, Paul was on probation for 90 days.
In 2019, he again got into hot water because he implied on his podcast that being gay was a choice, by announcing that he’d be going homosexual for a month in “Male-only March.”
Another controversy Paul has been involved in was his enthusiastic promotion of NFT and crypto ventures in 2021 and 2022, particularly CryptoZoo. The latter was a game which allowed players, according to Paul, to earn money along the way. Facing a class action lawsuit by fans who lost substantial amounts of money, though, Paul agreed to pay $2.3 million back to investors in January 2024.
How much does Logan Paul make per year?
The exact amount of Logan Paul’s annual personal income is difficult to pinpoint. However, professional estimates say that he probably earned between $20 million and $38 million in 2023.
In the past, how much Logan Paul made per year varied considerably.
Celebritynetworth.com estimates his annual income at $12.5 million in 2015, $12 million in 2017, $14.5 million in 2018, $10 million in 2019, and $28 million in 2021. The site’s last estimate to date covers September 2021 to September 2022, and pegged his income during that time at $20 million.
There is no good data for 2024 or 2025, but we can speculate that his income today is similar. This lets us conclude that Logan Paul makes $10 million to $20 million a year on average.
What's Logan Paul's Net Worth in 2024?
As with his annual income, Logan Paul’s 2025 net worth is tricky to nail down exactly. However, it’s likely to lie between $75 million and up to $260 million, with a probable figure in the realm of $150 million. Not counting the potentially massive impact of his stake in PRIME Hydration.
In terms of assets, Paul owns multiple multi-million dollar real estate properties. He recently sold his mansion in Encino, California, for $7.4 million. Currently, he lives in a $13 million gated community property in Puerto Rico. He also owns a desert ranch in the San Jacinto Mountains, once owned by Timothy Leary, the ex-Harvard professor turned LSD guru.
Finally, Logan also owns a solid range of luxury cars, including a Ford Bronco, Mercedes Benz G550 4X4, Dodge Challenger SRT8, Mercedes Maverick Sprinter Van, the custom The Cool Bus, and a Polaris Slingshot.
FAQs
As of 2054, Logan Paul’s net worth is estimated to lie between $75 million and $260 million, with a probable figure of $150 million. This doesn’t include the paper value of his stake in Prime Hydration.
On average, Logan Paul’s annual income lies between $10 million and $20 million.
Logan Paul and KSI each own 20% of Prime, for a combined stake of 40%. The majority of the company, however, is controlled by Congo Brands, an umbrella company based in Louisville and owned by Trey Steiger and Max Clemons.
Logan Paul earned approximately $2 million from his first fight with KSI, and over $3 million from the second. His match with professional boxer Floyd Mayweather earned him $5.25 million.
Logan Paul has a total net worth of about $150 million. He earns an average of $20 million per year.
Logan Paul has a six-year WWE contract for $30 million as “The Maverick.”
