What’s Logan Paul’s Net Worth?

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Few content creators reach the level of fame as Logan Paul, an American YouTuber, internet personality, and professional boxer. 

Not only is he one of the highest-paid YouTubers on the planet, he also runs a massively successful merchandise company, Maverick Apparel. Plus, he earns big time on boxing matches and recently signed a multi-year contract with the WWE. 

That said, what’s Logan Paul’s net worth? And how much does he earn from all these income streams? 

The short answer? As of 2024, Logan Paul’s annual income is estimated to lie between $20 million and $38 million. His official net worth lies between $75 million and $260 million, with a probable figure of $150 million. However, depending on the valuation of his stake in energy drink company Prime Hydration, he could plausibly even be the first YouTube billionaire! 

Want to know more? Here’s the full run-down. 

Contents

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How does Logan Paul make money?

Born in Westlake, Ohio, on April 1, 1995, Logan Alexander Paul was a State Champion wrestler as well as an all-star linebacker for Westlake High School football team before going on to study engineering at Ohio University. 

He’s come a long way since then. Today, Logan Paul is remarkable among celebrities for the diverse platforms and ventures he leverages to make his fortune. Here are his major income streams.

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Ad Income and Sponsored Content On Various Social Platforms

The first major income stream Logan Paul generates is sponsor and ad income from YouTube – and formerly Vine. 

At age 10, Logan Paul started to create content, launching a YouTube channel called Zoosh. In time, he also started posting on Vine, where he became a meteoric sensation. It was in 2013 that his social media content really took off. Within 12 months, he went from a mere 900 followers to over 1.5 million. Especially a compilation of his Vine clips went viral on YouTube, earning over 4 million views in its first week. 

In 2014, Paul dropped out of college and moved to Los Angeles together with his younger brother Jake Paul, who is a popular social media creator in his own right. It was the height of Vine’s success and the Paul brothers shared an apartment with other up-and-coming creators on 1600 Vine Road. 

By the time he had 4 million followers on Vine, Logan Paul was hired to create content for big-name companies, including Virgin Mobile, HBO, and Pepsi. In 2015, he was ranked among the 10 most influential creators on Vine, with each of his clips earning him well over $100 K.

A compilation of Logan Paul’s Vines on YouTube, with over 52 million views. 

However, Vine was closed down by its parent company Twitter in 2017. According to inside sources, this was the result of mismanagement as well as a refusal of the company to implement revenue sharing, which drove aspiring creators to alternative platforms. 

Logan Paul, too, moved to YouTube full-time. And promptly continued to supercharge his channel growth. Today, he has over 700 videos on the platform, 23.5 million subscribers, and 6 billion views. Besides that, he can count 26 million followers on Instagram, as well as 15 million fans on Facebook.

According to professional estimates, Logan Paul earns between $5,000 and $25,000 for each video he uploads to YouTube.

One of Logan Paul’s most successful videos of 2023, in which he announced his engagement to model Nina Agdal. 

A YouTube staple of Paul’s is his podcast, ImPaulsive. With an average of 400,000 daily views, it generates an annual income of approximately $1.3 million. 

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Professional Boxing and Pay-Per-View

Another key income stream for Logan Paul is boxing.

A major element in the success of Logan Paul’s boxing career is his open rivalry with fellow YouTuber KSI. In August 2018, the two held a massive pay-per-view boxing match, marketed as one of the biggest internet events ever. In total, 2.25 million viewers followed the fight live, with 1 million of them watching via PPV and another 1.2 million on Twitch. Overall, the match generated $13 million in revenue, with earnings for the contestants at around $2 million. 

In November 2019, they fought a rematch at the Staples Center in LA. This time, DAZN USA broadcast the fight and Paul’s earnings exceeded $3 million.

The highlights of the second boxing match between Logan Paul and KSI. 

Another major boxing match Logan Paul fought took place in June 2021. This time, he faced Floyd Mayweather, a professional boxer. Over 1 million people watched the fight on pay per view. Paul earned a base salary of $250,000, as well as 10% of the profits, bringing his earnings from the fight at $5.25 million. Still, Paul’s foray into the world of professional boxing didn’t pay as well for him as for his opponent, who was paid $10 million for being present at the fight, and 50% of the pay per view profits. 

In 2023, Logan announced that he was branching out into professional wrestling and had signed a multi-year deal with WWE, following one-off appearances over the past years. According to inside sources, the contract runs for three years and pays $15 million.

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Merchandise Sales and Prime Hydration

Finally, Logan Paul’s net worth is also bolstered by merchandise sales and product promos

He runs Maverick Apparel, an extremely successful merchandise company. Over its first nine months of operation, it reported over $40 million in sales. 

Plus, Paul launched Prime Hydration together with KSI in 2022. Both creators are reported to have a stake in the company – either 20% each, or a combined 20%. The majority stake is held by Congo Brands, an umbrella company based in Louisville and owned by Trey Steiger and Max Clemons.

Logan Paul announces the launch of Prime Hydration together with KSI. 

This could be a massive factor in Logan Paul’s net worth. Unverified reports from Prime claim that the company made over $565 million in its first year, with profits rising to 1.2 billion in 2023, according to Paul. An extensive CBInsights valuation report pegged the company’s value at $3.1 billion to $8.4 billion. 

Depending on the exact size of their stake, this would mean that both Logan Paul and KSI could be the first YouTube billionaires, worth between $600 million and $1.6 billion. However, since this figure comes from an unofficial valuation based on acquisitions of soft drink companies, as well as market analyses, it remains speculative.

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Controversies, YouTube Income Loss, and Crypto Fails

Logan Paul’s YouTube income has taken several serious hits over the years due to a series of controversies. The worst of these was the suicide forest scandal in late 2017, in which Logan Paul uploaded a video of himself going to Aokigahara Forest in Japan, a famous suicide spot, and actually finding a body suspended from a tree. 

The video hit over 6 million views within a day of being uploaded and caused a major uproar. Logan Paul removed it from his channel in response to multiple online petitions calling for its deletion. He also issued an apology on Twitter and donated $1 million to a suicide prevention organization. Nevertheless, YouTube removed his channels from the Google Preferred ad program and dropped him from “Foursome”, a YouTube Red series. 

In February 2018, YouTube continued to suspend all advertising across Logan Paul’s channels in response to several other controversies. These included him tasering dead rats, performing CPR on a fish, and taking part in the Tide Pod challenge. Ads remained suspended for two weeks. Afterwards, Paul was on probation for 90 days. 

In 2019, he got into hot water because he implied on his podcast that being gay was a choice, by announcing that he was going homosexual for a month in “Male-only March”. 

Another controversy Paul has been involved in was his enthusiastic promotion of NFT and crypto ventures in 2021 and 2022, particularly CryptoZoo. The latter was a game which allowed players, according to Paul, to earn money along the way. After being faced with a class action lawsuit brought by fans who lost substantial amounts of money, though, Paul acquiesced to paying investors back $2.3 million in January 2024.

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How much does Logan Paul make per year?

The exact amount of Logan Paul’s annual personal income is difficult to pinpoint. However, professional estimates say that he probably earned between $20 million and $38 million in 2023. For 2024, his earnings are likely to increase. 

In the past, how much Logan Paul made per year varied considerably.

Celebritynetworth.com estimates his annual income at $12.5 million in 2015, $12 million in 2017, $14.5 million in 2018, $10 million in 2019, and $28 million in 2021.

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What's Logan Paul's Net Worth in 2024?

As with his annual income, Logan Paul’s 2024 net worth is tricky to nail down exactly. However, it’s likely to lie between $75 million and up to $260 million, with a probable figure in the realm of $150 million. That’s not even counting the potentially massive impact of his stake in Prime Hydration! 

In terms of assets, Paul owns multiple multi-million dollar real estate properties. He recently sold his mansion in Encino, California, for $7.4 million. He also owns a desert ranch in the San Jacinto Mountains, once owned by ex-Harvard professor Timothy Leary, who used it to manufacture LSD, which he believed had curative properties. 

Logan also owns a solid range of luxury cars, including a Ford Bronco, Mercedes Benz G550 4X4, Dodge Challenger SRT8, Mercedes Maverick Sprinter Van, the custom The Cool Bus, and a Polaris Slingshot.

FAQs

As of 2024, Logan Paul’s net worth is estimated to lie between $75 million and $260 million, with a probably figure of $150 million. However, depending on the valuation of his energy drink company Prime Hydration, he could even be the first YouTube billionaire!

On average, Logan Paul’s annual income lies between $20 million and $38 million.

Logan Paul and KSI are believed to either own 20% each, or a combined 20% of Prime. The majority of the company, however, is controlled by Congo Brands, an umbrella company based in Louisville and owned by Trey Steiger and Max Clemons.

Logan Paul earned approximately $2 million from his first fight with KSI, and over $3 million from the second. His match with professional boxer Floyd Mayweather earned him $5.25 million.

Logan Paul has a total net worth of about $150 million. He earns an average of $20 million per year.

Author

  • Alex Lefkowitz

    Alex Lefkowitz is the founder and CEO of Tasty Edits. He's an experienced video editor, having edited hundreds of videos for dozens creators before turning to entrepreneurship and launching his own video editing company. Since then, he has directly managed thousands of video and thumbnail orders. Now, he draws on his experience working with professional creators to write about video editing, the creator economy, and video marketing. You can also read his work on Hackernoon and Medium. Plus, he's contributed several expert opinions in interviews and articles as a guest on platforms like Jotform.