Marketing Video Editing Services
Video is one of the most valuable assets in any marketing strategy. Statistics show that online videos have an audience reach of 92% worldwide. Depending on their length, they can reach engagement rates of up to 50% and conversion rates of up to 17%.
Plus, integrating video into other forms of marketing enhances their overall effectiveness. Including video in email marketing campaigns, for example, boost open rates by 19% and click-through rates by 65%. Overall, this results in a 300% higher ROI in video email marketing.
That said, marketing videos need to be on-point to effective. They need to have the right format, the right length, and to be edited to perfection.
That’s where marketing video editing services come in. A professional marketing video editor can help you hone your video content to maximize engagement and conversions. Here’s everything you need to know.
Why invest in marketing video editing services?
Hiring a specialized marketing video editor has several key advantages.
First off, you’ll get the benefit of long experience when it comes to selecting the right pacing, cuts, transitions, and effects to capture your target audience’s attention – and to keep them engaged. Marketing video editors are seasoned pros at attuning perfectly to your brand voice and reflecting it in their drafts and deliverables.
Plus, these video editors stay on top of all the latest trends when it comes to deploying video content as part of your marketing strategy. From selecting trending audio to giving recommendations for the length and format of your content, they will be able to offer insights based on long-term experience and deep immersion in their niche.
Finally, hiring a marketing video editor comes with the crucial advantage of freeing up your own time. On average, editing one minute of final video takes an hour. Longer, if you’re not a habitual video editor familiar with your editing suite. That means outsourcing video editing has the potential to free up significant amounts of your team’s time that they can invest more productively.
Geoffrey Cira
“We’re very impressed with the quality that’s come through. I can say for certain that Tasty Edits has upped our production value – probably double from where it was.”
How to find a great marketing video editing service?
That said, how can you actually find a great marketing video editing service?
Start by scoping out which video editing agencies actually work with marketing content. Many services are specialized in different niches, such as travel or wedding videos. Others have a small jack-of-all-trades editing staff.
Make sure that the video editing companies you look at actually have experience editing marketing content. The easiest way to achieve this is by checking out their portfolio and making sure that there are examples in there that match your expectations.
Next up, check out the pricing model of each company you look at. Many video editing services offer subscription pricing, the big downside of which is the limit on simultaneous video orders. If you are ever planning a major marketing push, and you need multiple videos edited at the same time, it’s better to opt for video editing services that offer project or package pricing.
Finally, verify the types of reviews, testimonials, and case studies different services have – especially those by marketing clients. That way, you’ll know exactly what it’s like to work with different services.
Long ad explainer for one of our clients.
The best marketing video editing service? Tasty Edits!
So what is the best marketing video editing service out there?
Well, it won’t come as a shock that we believe it’s Tasty Edits. Here’s why.
Not only do we have a team of over 35 video editing professionals on staff, several of our editors also specialize in marketing videos. They’re seasoned pros at crafting your raw footage into top-notch sales marketing that align perfectly with your brand identity.
In addition, you’ll get a video manager with every order, and you have access to our team of graphic designers who take your marketing video to the next level, for instance through custom-tailored thumbnails and infographics to accompany your clips.
Finally, we offer VOMA, our proprietary Video Order Management Platform, which makes handling your projects a breeze. VOMA offers a single dashboard to place your orders, communicate with your editors, share your raw footage at top speed, give timestamped feedback, and download final videos. It provides a friction-free, streamlined project management experience.
Convinced yet? Start your first order today!