McKinley Richardson – The Modeling Creator’s Secret Strategy

header mckinley richardson

Among up-and-coming content creators, McKinley Richardson stands out as vibrant, industry-savvy, and incredibly successful. If you haven’t come across her socials before, you will before long. 

But what makes the TikTok star and model so successful? What, exactly, does she do? And what is her content strategy

Here’s everything you need to know. 


mckinley richardson

Who is McKinley Richardson?

Born McKinley Jane Richardson on January 17th 2003 in Champaign, Illinois, she is a stand-out social media personality and model

At 21 years old, she is 5’6.5″ (169 cm) tall, has blue eyes and brown hair with a signature blond streak. 

She started posting on TikTok in 2019 and soon rose to viral fame. By now she has branched out to other social media platforms, including Instagram, Snapchat, and YouTube. As of 2024, she also has an OnlyFans account. 

At the end of 2023, she started dating Jack Doherty, a viral YouTuber known for his trick shots, flip tricks, and trampoline acrobatics. Before that, she dated fellow TikTok star Christian Plourde from 2022 to early 2024.

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What does McKinley Richardson do?

On her website, McKinley Richardson describes herself as an actor, model, and media personality.  

In terms of acting, IMDB lists her as starring in – as well as writing and directing – the 2019 movie THRWN, a 30-minute short musical film. 

As a model, she’s worked with a large range of brands, fashion designers, photographers, musicians, retailers, hair and make-up artists on video, in print, and on the runway.

However, she’s best known for her presence on social media. Across YouTube, Instagram, and TikTok, she has almost 7 million followers. While she started out on TikTok (1.1 million followers, 20 million likes), she’s been going viral on YouTube lately, amassing almost 4.6 million subscribers

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What is McKinley Richardson's Content Strategy?

In terms of content, McKinley Richardson is famous for her motivational videos, dance trends, situational humor and challenges. Plus, she also posts travel videos as well as pranks, for instance tricking her friends into thinking she’s pregnant.

While she has posted some long-form content on YouTube, her signature medium is short-form videos, which she often cross-posts on TikTok, YouTube Shorts, and Instagram Reels

In terms of posting frequency, she usually posts daily, sometimes even multiple times per day. 

Overall, McKinley leverages her fun and engaging personality, her own fantastic looks, and her sense of humor to draw in new viewers, engage her audience, and grow her channels. 


McKinley Richardson is 5’6.5″ (169 cm) tall.

Born on January 17th 2003, McKinley Richardson is 21 years old in 2024.

McKinley Richardson’s Instagram account is She has over 1 million followers. 

While estimates vary, McKinley Richardson’s net worth is approximately $6 million, with a monthly income of $150,000.

Currently, McKinley Richardson lives in Miami, FL.


  • Alex Lefkowitz

    Alex Lefkowitz is the founder and CEO of Tasty Edits. He's an experienced video editor, having edited hundreds of videos for dozens creators before turning to entrepreneurship and launching his own video editing company. Since then, he has directly managed thousands of video and thumbnail orders. Now, he draws on his experience working with professional creators to write about video editing, the creator economy, and video marketing. You can also read his work on Hackernoon and Medium. Plus, he's contributed several expert opinions in interviews and articles as a guest on platforms like Jotform.