Outsourcing Video Editing:
5 Crucial Benefits for YouTubers
No matter if your subscriber counts are exploding, or if your channel is just starting out – as a professional YouTuber, you should consider outsourcing video editing.
We’re pretty sure you know that video is the single most engaging medium out there today. And you might’ve heard that YouTube is the world’s second largest search engine.
Recent statistics even show that for Gen Z, YouTubers far are more popular than traditional celebrities – and more influential.
This whole point is backed up by hard currency. In Forbes’ latest annual ranking, the highest-earning YouTube channel made almost $54 million in 2021 alone.
However, becoming a top YouTuber means producing top-notch videos on a regular basis. To get people hooked, you need engaging content and a smooth presentation.
That’s why outsourcing video editing can help you take off.
Outsourcing Video Editing - What Does That Actually Mean?
Basically, outsourcing video editing means nothing more than having someone else do it. Once you’re done shooting, you send the footage off to a professional video editor, tell them what you want, and watch them do their magic.
Finding and hiring a video editor is super simple these days.
You can go with a freelancer and go hunting on platforms like Fiverr, Upwork, or PeoplePerHour.
Or you can opt for a professional video editing service – many of which offer either per-video pricing or bulk subscriptions.
Whether you go the freelancer route or choose a pro editing service, the result will be much the same. They’ll deliver a professionally edited file, ready for uploading.
What are the Benefits of Outsourcing Video Editing?
Sounds good so far, right?
Still, outsourcing video editing has one significant drawback: You have to pay for it. You’re right there with most content creators if you’re asking yourself if it’s worth it.
To help you decide if it is, here’s the run-down on how handing editing off to a professional helps you grow your YouTube channel.
1 - Outsourcing Video Editing Lets You Focus on Your Creative Core Business
Creating video content is a ton of work – coming up with ideas, drawing storyboards, writing video scripts, and actually shooting (and, perhaps, re-shooting) your footage. Plus, of course, the editing.
Out of all those tasks, there is really only one thing you need to do yourself: Using your authentic voice to connect to your audience. After all, that’s what they’re here for.
However, it’s hard to be authentic, creative, and unique when you’re bogged down by a massive video production workload. Let alone keeping up with YouTube trends.
Outsourcing some of that work gives you the breathing space you need to focus on your creative core business and strengthen your brand.
2 - Save Editing Time, Increase Your Output
Spend a lot of time worrying over which transitions to use?
Leaving such decisions to professionals saves you time, massive amounts of it. Time that you could spend planning more content, coming up with new ideas, keeping up with trends in your niche, and shooting your next project.
Plus, outsourced talent won’t just free up the time you’d spend editing. Chances are, they’ll also produce results faster than you could yourself. And: They’re pretty good at remixing videos into vertical shorts that attract audiences to the main content. This is a great way of making the most out of your material.
The bottom line? The entire production process becomes much smoother, allowing you to increase your content volume.
3 - Get Professional Content to Grow Your Subscriber Count
Another benefit of outsourcing video editing is that the result simply looks better.
Video editing pros have a massive skill set and plenty of experience. This allows them to produce high-quality content even from mediocre footage – fast.
They can cut and trim clips, choose the perfect transitions, add effects where needed, and brush up your audio.
Ultimately, what you’ll get from giving the gig to a pro editor is a polished and engaging video that won’t irritate viewers with shaky audio or awkward transitions.
4 - Save on Soft- and Hardware Investments
Doing high-quality editing yourself is expensive.
Not only do you have to pay for most professional video editing software. Editing also takes high-end hardware, tons of storage, and space for several screens.
Also, if you’re just learning to edit, think about just how long it’ll take you to really get the requisite skill set and working speed. And all the mediocre output you’ll produce till you hit pro level.
If you’re looking at making a real income with video, outsourcing the editing is an excellent way of breaking even fast.
5 - No Commitment, Easy Scalability
Another upside of hiring freelancers or a video editing company is that there’s no commitment on your part.
For example, you don’t have to shell out for editing software subscriptions, let alone for hiring a full-time editor.
Instead, you get to scale the number of videos you outsource to your own productivity, or the size of your channel – and pay only for what you really need.
Grow Your Channel - Outsource Video Editing
If you’re an established YouTuber itching to take your channel to the next level, outsourcing your video editing is a great way to grow faster and invest in your mental health. If you’re new to this, professionally-edited content lets you start off on the right foot.
Overall, delegating time-consuming editing work to a video pro allows you to focus on what matters – honing your voice and producing original, high-quality content. Ultimately, it can even help you cut back on costs for subscriptions, software, and hardware costs.