The 10 Richest YouTubers

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Over the last decade, YouTube has been a trailblazer among social media platforms to help its creators monetize their content. As a result, it’s one of today’s key players in the creator economy.

And some of the biggest YouTubers have become multi-millionaires.

Their monetization strategies vary. Some rely mostly on ad income. Others have launched entire makeup or food companies, apart from the obligatory lines of branded merchandise.

So, who are the richest YouTubers? And how much exactly are they worth?

We’ve done the legwork for you and compiled a comprehensive list of who’s made a true fortune with YouTube videos. Let’s go!


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The 10 Richest YouTubers

Using sources like Forbes, Business Insider,, and similar resources, we’ve curated a list of 2023’s ten richest YouTubers, their popularity in terms of subscriber counts, net worth, and annual income.

Please note: We’ve only included people who create and appear in their own content. Channel owners like Jay Jeon – who owns the wildly successful kid’s entertainment channel CocoMelon and is worth over $460 million – have been excluded.

That said, let’s jump right in and round up the richest YouTubers in the world.

#YouTuberChannelSubsEst. Net WorthEst. 2024 Income
1Jimmy DonaldsonMrBeast240 million$100–500 million**$82 million
2Jeffree Starjeffreestar15.8 million$200 million$16–20 million*
3Anastasia RadzinskayaLike Nastya113.0 million$20–160 million*$22 million
4Ryan KajiRyan’s World36.3 million$100 million$35 million
5Vladislav and Nikita VashketovVlad and Niki111 million$90–130 million*$45–60 million*
6Jake PaulJake Paul20.5 million$60–80 million$34 million
7Logan PaulLogan Paul23.5 million$75 million$21 million*
8Felix KjellbergPewDiePie111 million$40 million$7 million
9Richard Tyler BlevinsNinja23.8 million$40 million$6 million
10Mark FischbachMarkiplier35.9 million$35–45 million*$30 million
SOURCES: Business Insider, Forbes, CelebrityNetWorth and others

* Reported numbers vary strongly
** Donaldson is seeking a $1 billion valuation.

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In first place is Jimmy Donaldson, aka MrBeast. He runs the most-subscribed creator channel on the platform, with well over 200 million followers, and second-most overall. His content ranges from pranks to stunts and challenge – and his signature superlative giveaways. His tricks and antics have earned more than 50 billion views in total.

MrBeast’s net worth is currently estimated at over $100 million, with Forbes’ placing it at a record-setting $500 million (and listing him as the world’s #1 top creator). The number is very hard to nail down definitely: Donaldson not only has a lot of income streams, he is also known for large charity efforts. His wealth therefore fluctuates quite a bit.

What is clear is that his income exploded recently. In 2023, the Kids’ Choice Awards winner earned an estimated $82 million, up nearly $30 million from the year before. Forbes has even speculated that MrBeast could become the first YouTube billionaire by valuation.

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Jeffree Star

Second on the list is makeup artist Jeffree Star, with a net worth of over $200 million and an annual YouTube income of $16–20 million. What separates him from the entire rest of YouTube vlog makers or Vine natives on this list is his entry point: Star originally achieved fame on MySpace and launched a music career in the 2000s. That project ultimately failed to take off.

In 2014, the internet personality repurposed his YouTube channel to promote his cosmetics brand, Jeffree Star Cosmetics. Today, this cosmetics line is ultra-successful, bringing in an estimated $100 million annually. In total, Star owns or co-owns around a dozen businesses.

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Like Nastya

Next up is the first of three children’s channels on this list, Like Nastya. It features videos originally targeted at toddlers and now young children, and stars Anastasia Radzinskaya, AKA Nastya.

Born in Russia in 2014, her parents created a YouTube channel with viral content like unboxing videos, clips of her playing, and children’s songs.

Like Nastya is one of the most-subscribed YouTube channels out there, with 113 million subscribers as of 2024. Estimates of her net worth vary considerably, with figures between $20 million and $160 million. The most realistic estimate is $106 million, based on an annual YouTube income of $22 million.

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Ryan Kaji

Another top contender among the richest YouTubers is 12-year-old Ryan Kaji. His YouTube channel, Ryan’s World, launched in 2015 when his parents uploaded footage of him unpacking new toys.

Today, Ryan’s World features a wide range of kid’s content, including educational videos, pretend play, DIY arts and crafts, and science experiments.

In addition to YouTube earnings, Ryan also profits from a highly successful line of Ryan’s World merchandise, which has made it to mainstream stores such as Target.

His net worth is currently estimated at $100 million, with annual earnings of about $35 million, which is slightly less than the $40+ million income of the previous year.

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Vlad and Niki

The third kids-for-kids channel making the top 10 richest is Vlad and Niki, featuring the 10- and 8-year old brothers Vladislav and Nikita Vashketov.

Like Nastya, they were born in Russia and quickly became YouTube-famous after their parents created a YouTube channel in 2018. Their content includes fun challenges, playing with toys and video games as well as more involved adventures. A recent example has them exploring kids’ activities in Dubai.

They have some of the highest earnings on YouTube, reportedly making over $300K per video on average, much of it through brand sponsorship.

Vlad and Niki’s combined current net worth lies at approximately $100 million – in a range from $90 to $130 million. Thanks to ad income from YouTube and various brand deals, they made between $45 and $60 million last year.

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Jake Paul

You’re probably not surprised to see YouTube celebrity Logan Paul on this list.

Jake Paul enjoys just as much online success as his brother – though it has been somewhat less controversial.

Jake, Logan’s junior by two years, used his fame to launch into the teen entertainment business, taking a part in Disney’s Bizaardvark series as well as dropping hip-hop songs.

Jake made his boxing debut in 2018 – fighting KSI’s younger brother Deji – and has since become a well-known figure in the sports business. His lucrative ventures include lifestyle products and sports betting.

All this has netted him around $34 million last year. Jake Paul’s net worth is now estimated at $60–80 million.

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Logan Paul

Logan and his brother Paul launched their career on Vine and soon became some of the most influential YouTubers. From pranks and comedy sketches, their careers grew into TV acting before they refocused on building their own profiles on YouTube.

Logan’s channel has faced serious controversy, most notably in 2018, when he uploaded a video from a Japanese forest – an infamous suicide hotspot – which actually featured a dead body.

Even though YouTube suspended Logan’s channels from its premier ad program, Google Preferred, he remained a major force on the platform.

In recent years, Logan turned to being a professional boxer and actor. Additionally, he owns a lucrative merchandise company, Maverick Apparel. He has also co-founded the hype PRIME sports drinks brand along with fellow YouTube fighter – and sometime rival – JJ Olatunji, better known as KSI.

Logan Paul’s total net worth in 2023 is approximately $75 million. His annual income is estimated at 21 million, roughly $3 million more than last year.

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Our next entry among the richest YouTubers in 2023 is Felix Kjellberg, better known as PewDiePie. The Swedish YouTube star runs of the most-subscribed channels on the platform. He became famous for his gameplay and reaction videos and can boast over 110 million subscribers.

While Kjellberg has largely retired from the platform, it is still netting him a hefty sum. However, as he has essentially stopped uploading regularly, the payout is dropping rapidly.

In 2023, PewDiePie’s net worth is pegged at $40 million, unchanged from last year. His annual income has however dropped to around $7 million, less than half of what it was before.

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Another hyper successful YouTuber famous for his gaming content is Richard Tyler Blevins, aka Ninja. Apart from running a YouTube channel with around 24 million subscribers, Ninja is also the most-followed streamer on Twitch and a major player on the newer streaming platform Kick.

His net worth lies at some $40 million, with an annual income of over $6 million – he makes over half a million every month.

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Another hyper successful YouTuber famous for his gaming content is Richard Tyler Blevins, aka Ninja. Apart from running a YouTube channel with around 24 million subscribers, Ninja is also the most-followed streamer on Twitch.

His net worth lies at some $40 million, with an annual income of over $6 million – he makes over half a million every month.

The Bottom Line

While exact estimates of the richest YouTubers’ net worth vary, one thing is clear. They have become multi-millionaires thanks to a combination of amazing content, enthusiastic followers, and sophisticated monetization strategies. Many have launched secondary channels, landed lucrative brand deals, and founded their own businesses.

For aspiring YouTubers, their stories are an inspiration. And they provide invaluable points of reference when it comes to creating captivating content.

The richest YouTuber in 2024 is MrBeast, with an estimated net worth of $100-500 million and an annual income of $82 million.

Mr. Beast’s net worth is estimated at 500 million, and his annual income at $82 million. Forbes has speculated he might become the first YouTube billionaire. 

Like Nastya’s net worth is approximately $106 million, though estimates vary between $20 million and $260 million. Her annual YouTube income in 2022 was $18 million. 

The YouTuber with the highest net worth is Jimmy Donaldson, AKA MrBeast, at around $500 million. He is followed by Jeffree Star (around $200 million) as well as by Ryan Kaji (Ryan’s World) and Anastasia Radzinskaya (Like Nastya), who  hold approximately $100 million.

Having made around $82 million last year, Jimmy Donaldson AKA MrBeast is raking in the most cash on the video platform.

Based on the $82 million MrBeast made over the last year, he is earning around $6,800,000 in monthly income. That means he makes a little under $225,000 per day.