The 10 Richest YouTubers

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  • Alex Lefkowitz
    (Author)

    Alex Lefkowitz is the founder and CEO of Tasty Edits. He holds a BA in Entrepreneurship and is an experienced video editor, having edited hundreds of videos for dozens of creators before starting his own video editing company. Since launching Tasty Edits, he has directly managed thousands of video and thumbnail orders. Now, he draws on his experience working with professional creators to write about video editing, the creator economy, and video marketing. You can also read his work on Hackernoon and Medium. Plus, he's contributed several expert opinions in interviews and articles as a guest on platforms like Jotform.

    View all posts

Who are the richest YouTubers out there? 

Over the last decade, YouTube has been a trailblazer among social media platforms to help its creators monetize their content. As a result, it’s one of today’s key players in the creator economy.

And some of the biggest YouTubers have become multi-millionaires.

Their monetization strategies vary. Some rely mostly on ad income. Others have launched entire makeup or food companies, apart from the obligatory lines of branded merchandise.

So, who are the richest YouTubers? And how much exactly do they earn from their YouTube videos?

We’ve done the legwork for you and compiled a comprehensive list of who’s made a true fortune out of their YouTube celebrity. Let’s go!

Quick Facts

  • MrBeast is the richest YouTuber in 2024, being worth roughly $500 million.
  • Logan Paul’s net worth may be higher depending on his stake in PRIME Hydration.

Keep reading for the full scoop!

Contents

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The 10 Richest YouTubers of 2024

Using sources like Forbes, Fortune, Business Insider, celebritynetworth.com, and similar resources, we’ve curated a list of 2024’s ten richest YouTubers, their popularity in terms of subscriber counts, net worth, and annual income.

Please note: We’ve only included people who create and appear in their own content. Channel runners like Jay Jeon – who launched the wildly successful kid’s entertainment channel CoComelon and is now worth over $460 million – have been excluded. 

However, in our estimates we do include the revenue that these YouTubers make from merchandise sales, brand partnerships, and any businesses they launched themselves.

That said, let’s jump right in and round up the richest YouTubers in the world.

#YouTuberChannelSubsEst. Net WorthEst. 2024 Income
1Jimmy DonaldsonMrBeast240 million$100–500 million**$500+ million
2Jeffree Starjeffreestar15.8 million$200 million$100 million*
3Logan PaulLogan Paul23.5 million$150 million$20–38 million*
4Ryan KajiRyan’s World36.6 million$110 million$35 million
5Anastasia RadzinskayaLike Nastya113 million$106 million*$22 million
6Vladislav and Nikita VashketovVlad and Niki114 million$105 million*$45–60 million*
7Jake PaulJake Paul20.6 million$60–80 million$34 million
8Felix KjellbergPewDiePie111 million$40 million$7 million
9Richard Tyler BlevinsNinja23.9 million$40 million$6 million
10Mark FischbachMarkiplier36.5 million$35–45 million*$30 million
SOURCES: Business Insider, Forbes, CelebrityNetWorth and others

* Reported numbers vary strongly
** Donaldson is seeking a $1 billion valuation.

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MrBeast

In first place among the richest YouTubers is Jimmy Donaldson, aka MrBeast. He runs the most-subscribed creator channel on the platform, with over 250 million followers, and close to 400 million subscribers across all his channels. His content ranges from pranks to stunts and challenge – and his signature superlative giveaways. His tricks and antics have earned more than 60 billion views in total.

MrBeast’s net worth is currently estimated at over $100 million, with Forbes’ placing it at a record-setting $500 million (and listing him as the world’s #1 top creator). The number is very hard to nail down definitely: Donaldson not only has a lot of income streams, he is also known for large investments and charity efforts. His wealth therefore fluctuates quite a bit.

What is clear is that his income exploded recentlyWhen he was named one of Time Magazine’s Most Influential People in 2023, he revealed that all his business ventures and YouTube revenue combined bring in around $500-700 million in revenue per year. However, he also emphasized that he invests the vast majority of his earnings right back into his videos. Nevertheless, Forbes has speculated that MrBeast could become the first YouTube billionaire by valuation.

Plus, MrBeast has some major upcoming projects, including a rumored Amazon Prime streaming series worth $100 million.

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Jeffree Star

Second on our list of the richest YouTubers is makeup artist Jeffree Star, with a net worth of over $200 million and an annual YouTube income of $16–20 million. What separates him from the entire rest of YouTube vlog makers or Vine natives on this list is his entry point: Star originally achieved fame on MySpace and launched a music career in the 2000s. That project ultimately failed to take off.

In 2014, the internet personality repurposed his YouTube channel – and remaining savings – to promote his cosmetics brand, Jeffree Star Cosmetics, through various makeup tutorials. Today, this cosmetics line is ultra-successful, bringing in an estimated $100 million annually. In total, Star owns or co-owns around a dozen businesses.

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Logan Paul

Logan Paul and his brother Jake launched their career on Vine and soon became some of the most influential YouTubers. From pranks and comedy sketches, their careers grew into TV acting before they refocused on building their own profiles on YouTube.

Logan’s channel has faced serious controversy, most notably in 2018, when he uploaded a video from a Japanese forest – an infamous suicide hotspot – which actually featured a dead body. Even though YouTube suspended Logan’s channels from its premier ad program, Google Preferred, he remained a major force on the platform.

In recent years, Logan turned to being a professional boxer and actor. Additionally, he owns a lucrative merchandise company, Maverick Apparel. He has also co-founded the hype PRIME sports drinks brand along with fellow YouTube fighter – and sometime rival – JJ Olatunji, better known as KSI, who has an estimated net worth of $27 million himself. 

As of 2024, Logan Paul’s annual income is estimated to lie between $20 million and $38 million. His net worth lies between $75 million and $260 million, with a probable figure of $150 million

However, depending on the exact valuation of PRIME, and the size of his stake in the company, Logan could even be a billionaire. This, however, remains unconfirmed.

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Ryan Kaji

Another top contender among the richest YouTubers is 12-year-old Ryan Kaji. His YouTube channel, Ryan’s World, launched in 2015 when his parents uploaded footage of him unpacking new toys.

Today, Ryan’s World features a wide range of kid’s content, including educational videos, pretend play, DIY arts and crafts, and science experiments.

In addition to YouTube earnings, Ryan also profits from a highly successful line of Ryan’s World merchandise, which has made it to mainstream stores such as Target.

His net worth is currently estimated at $110 million, with earnings of about $30 million in 2023. This is slightly less than the $35+ million income of the previous year.

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Like Nastya

Next up is the another of the three children’s channels on this list, Like Nastya. It features videos originally targeted at toddlers and now young children, and stars Anastasia Radzinskaya, AKA Nastya.

Born in Russia in 2014, her parents created a YouTube channel with viral content like unboxing videos, clips of her playing, and children’s songs.

Like Nastya is one of the most-subscribed YouTube channels out there, with around 115 million subscribers as of 2024. Estimates of her net worth vary considerably, with figures between $20 million and $260 million. Probably the most realistic estimate is $106 million, based on an annual YouTube income of $28 million, as well as brand deals such as with toy manufacturer IMG.

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Vlad and Niki

The third kids-for-kids channel making the top 10 richest YouTubers is Vlad and Niki, featuring the 11- and 8-year old brothers Vladislav and Nikita Vashketov.

Like Nastya, they were born in Russia and quickly became YouTube-famous after their parents created a YouTube channel in 2018. Their content includes fun challenges, playing with toys and video games as well as more involved adventures. A recent example has them exploring kids’ activities in Dubai.

They have some of the highest earnings on YouTube, reportedly making over $300K per video on average, much of it through brand sponsorship.

Vlad and Niki’s combined current net worth lies at approximately $105 million – in a range from $100 to $280 million. Thanks to ad income from YouTube and various brand deals, they made between $45 and $60 million last year.

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Jake Paul

Jake Paul enjoys just as much online success as his brother – though it has been somewhat less controversial.

Jake, Logan’s junior by two years, used his fame to launch into the teen entertainment business, taking a part in Disney’s Bizaardvark series as well as dropping hip-hop songs.

In 2018, Jake made his boxing debut – fighting KSI’s younger brother Deji – and has since become a well-known figure in the sports business. In 2024, he’s even set to fight Mike Tyson! His lucrative ventures include lifestyle products and sports betting.

All this has netted him around $34 million last year. Jake Paul’s net worth is now estimated at $60–80 million.

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PewDiePie

Our next entry among the richest YouTubers in 2024 is Felix Kjellberg, better known as PewDiePie. The Swedish YouTube star runs one of the most-subscribed channels on the platform. He became famous for his gameplay and reaction videos and can boast over 110 million subscribers.

While Kjellberg has largely retired from the platform, it is still netting him a hefty sum. However, when he essentially stopped uploading regularly, the payout decreased markedly.

In 2024, PewDiePie’s net worth is pegged at between $35 million and $54 million, with likely estimates at $40 million, unchanged from last year. While annual income dropped to around $7 million in 2023 – less than half of what it was the year before – it has since picked up again.

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Ninja

Another hyper-successful YouTuber famous for his gaming content is Richard Tyler Blevins, aka Ninja. Apart from running a YouTube channel with around 24 million subscribers, Ninja is also the most-followed streamer on Twitch.

His net worth lies at some $40 million, with an annual income of over $6 million – he makes over half a million every month.

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Markiplier

Taking the final spot among the top 10 richest YouTubers is Mark Edward Fischbach, better known as Markiplier. His channel, with over 36.5 million subscribers, features a miscellany of content, ranging from horror video game play-throughs over reaction videos to feature-length films. 

Off-platform, he has turned ‘tasteful nude’ projects like a calendar and an OnlyFans account into donations, indirectly driving his fans into a frenzy. More typically, he co-owns fashion brand Cloak, alongside fellow YouTube creator Jacksepticeye.

Estimates of his net worth range from $35 to $45 million, with a substantial annual YouTube income of around $38 million.

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Runners-Up among the Richest YouTubers: DanTDM, Emma Chamberlain and Others

Don’t see your favorite YouTube heavyweight on our list? Let’s explore some of the runner-ups!

The net worth of Daniel Middleton, aka DanTDM, a British Minecraft gamer and YouTuber, is around $35 million in 2024. Despite his multiple Kids’ Choice Awards and Guinness World Records, that means he narrowly misses our list. 

The net worth of Dude Perfect, a collective of five YouTubers known for their trick shots and challenges, is estimated between $50 million and $125 million. The individual member’s net worths range from $6 million to $30 million, according to various estimates. 

There’s another team whose collective net worth would have made our list is Rhett and Link. Known for their nerdy talk show Good Mythical Morning, they are worth about $40 million, and individually around $20 million each. 

Also missing our list is Nathan Graham, known as Unspeakable, who’s worth about $28.5 million. Apart from his main entertainment channel, he is also a major Minecraft YouTuber through his channel UnspeakablePlays.

Another YouTuber that fell short of the highest-earning creators is Preston Arsement, known as PrestonPlayz. In 2024, his net worth is around $25 million. Among gaming YouTubers, he’s closely followed by Evan Fong, aka VanossGaming, whose net worth is estimated at between $18 million and $25 million. 

Finally, there are several female YouTubers, who’ve largely been missing from this list. Lily Singh, a Canadian YouTuber famous for her comedy skits, is worth around $22 million. And Emma Chamberlain, an American vlogger who can boast partnerships with Luis Vuitton and Cartier, is worth around $20 million.

The Bottom Line

While exact estimates of the richest YouTubers’ net worth are hard to come by, one thing is clear. They have become multi-millionaires thanks to a combination of amazing content, enthusiastic followers, and sophisticated monetization strategies. Many have launched secondary channels, landed lucrative brand deals, and founded their own businesses.

For aspiring YouTubers, their stories are an inspiration. And they provide invaluable points of reference when it comes to creating captivating content.

The richest YouTuber in 2024 is MrBeast, with an estimated net worth of $100-500 million and an annual income of $500+ million.

Mr. Beast’s net worth is estimated at 500 million, and his annual income at $500+million. Forbes has speculated he might become the first YouTube billionaire. 

Like Nastya’s net worth is approximately $106 million, though estimates vary between $20 million and $260 million. Her annual YouTube income in 2023 was $28 million. 

The YouTuber with the highest net worth is Jimmy Donaldson, AKA MrBeast, at around $500 million. He is followed by Jeffree Star (around $200 million) as well as by Logan Paul ($150 million) and Anastasia Radzinskaya (Like Nastya), who hold approximately $100 million.

Having made over $500 million last year, Jimmy Donaldson AKA MrBeast is raking in the most cash on the video platform.

Based on the $500–700 million MrBeast made over the last year, he is earning around $42–58 million per month. That means he makes well over a million a day.

Author

  • Alex Lefkowitz

    Alex Lefkowitz is the founder and CEO of Tasty Edits. He holds a BA in Entrepreneurship and is an experienced video editor, having edited hundreds of videos for dozens of creators before starting his own video editing company. Since launching Tasty Edits, he has directly managed thousands of video and thumbnail orders. Now, he draws on his experience working with professional creators to write about video editing, the creator economy, and video marketing. You can also read his work on Hackernoon and Medium. Plus, he's contributed several expert opinions in interviews and articles as a guest on platforms like Jotform.

    View all posts