Over the years, YouTube has been a trailblazer among social media platforms to help its creators monetize their content. As a result, it’s one of today’s key players in the creator economy.
And some of the biggest YouTubers have become multi-millionaires.
Their monetization strategies vary. Some rely mostly on ad income. Others have launched entire makeup companies and lines of branded merchandise.
So, who are the richest YouTubers in 2023? And how much exactly are they worth?
We’ve done the legwork for you and compiled a comprehensive list of the 10 richest YouTubers out there today. Let’s go!
The 10 Richest YouTubers in 2023
Using sources like Forbes, Business Insider, celebritynetworth.com, and caknowledge.com, we’ve curated a list of 2023’s ten richest YouTubers, their subscriber counts, net worth, and annual income.
Please note: We’ve only included people who create and appear in their own content. Channel owners like Jay Jeon – who owns the wildly successful kid’s entertainment channel CocoMelon and is worth over $460 million – have been excluded.
That said, let’s jump right in and round up the richest YouTubers in the world.
|Rank||YouTuber||Channel||Subscribers||Est. Net Worth||Est. 2022 Income|
|1||Jeffree Star||jeffreestar||15.9 million||$200 million||$15–20 million*|
|2||Anastasia Radzinskaya||Like Nastya||104.0 million||$106 million||$18 million|
|3||Jimmy Donaldson||MrBeast||130.0 million||$100 million**||$54 million|
|4||Ryan Kaji||Ryan’s World||34.2 million||$100 million||$27 million|
|5||Vladislav and Nikita Vashketov||Vlad and Niki||92.9 million||$88 million||$43 million|
|6||Logan Paul||Logan Paul||23.6 million||$45 million||$18 million*|
|7||Felix Kjellberg||PewDiePie||111.0 million||$40 million||$15–20 million*|
|8||Richard Tyler Blevins||Ninja||23.7 million||$40 million||$6–12 million*|
|9||Mark Edward Fischbach||Markiplier||34.4 million||$35 million||$6 million|
|10||Daniel Middleton||DanTDM||26.3 million||$35 million||$3 million|
* Reported numbers vary strongly
** Donaldson had offers valuing him at over $1 billion.
Topping the list is Jeffree Star, with a net worth of over $200 and an annual YouTube income of $15–20 Million. Starr originally achieved fame on MySpace and launched a music career in the 2000s. That project ultimately failed to take off.
In 2014, he then repurposed his YouTube channel to promote his cosmetics brand, Jeffree Star Cosmetics. Today, this cosmetics line is ultra successful, bringing in an estimated $100 million annually.
Next up is one of several children’s channels on this list, Like Nastya. It features videos targeted at toddlers and young children, starring Anastasia Radzinskaya.
Born in Russia in 2014, her parents created a YouTube channel with viral content like unboxing videos, clips of her playing, and children’s songs.
Like Nastya is one of the most-subscribed YouTube channels out there, with 104 million subscribers as of early 2023. Estimates of her net worth vary considerably, with figures between $20 million and $260 million. The most realistic estimate is $106 million, based on an annual YouTube income of $18 million.
In third place is Jimmy Donaldson, aka Mr. Beast. He runs the most-subscribed creator channel on the platform, with over 130 million followers (excluding brand channels). His content ranges from pranks to challenges and giveaways and has earned billions of views in total.
Mr. Beast’s net worth is currently estimated at over $100 million. Recently, though, his income has exploded. Last year, he earned an estimated $54 million, including $32 million from ads alone. Forbes even speculated that his earnings could double this year, to $110 million, and that Mr. Beast could become the first YouTube billionaire.
Another top contender among the richest YouTubers is 11-year-old Ryan Kaji. His YouTube channel, Ryan’s World, launched in 2015 when his parents uploaded footage of him unpacking new toys.
Today, Ryan’s World features a wide range of kid’s content, including educational videos, pretend play, DIY arts and crafts, and science experiments.
In addition to YouTube earnings, Ryan also profits from a highly successful line of Ryan’s World merchandise, which as made it to mainstream stores such as Target.
His net worth is currently estimated at $100 million, with annual earnings of about $43 million.
Vlad and Niki
A third children’s channel making our top 10 is Vlad and Niki, featuring the 9- and 7-year old brothers Vladislav and Nikita Vashketov.
Like Nastya, they were born in Russia and quickly became YouTube-famous after their parents created a YouTube channel in 2018. Their content includes fun challenges, playing with toys and adventures. A recent example has them exploring kids’ activities in Dubai.
Vlad and Niki’s current net worth lies at approximately $88 million, growing by $43 million last year thanks to ad income from YouTube and various brand deals.
You’re probably not surprised to see YouTube celebrity Logan Paul on this list.
Logan launched his career on Vine and soon became one of the most influential YouTubers. However, his channel faced serious controversy in 2018, when uploaded a video from a Japanese forest – an infamous suicide hotspot – which actually featured a dead body.
Even though YouTube suspended Paul’s channels from its preferred ad program, Google Preferred, he still remained a major force on the platform.
Recently, Paul has branched out into professional boxing and acting. Additionally, he owns a lucrative merchandise company, Maverick Apparel.
Paul’s total net worth in 2023 is approximately $45 million, though the sources disagree. His annual income is estimated at 18 million.
Our next entry among the richest YouTubers in 2023 is Felix Kjellberg, better known as PewDiePie. The Swedish YouTube star runs of the most-subscribed channels on the platform. He’s famous for his gameplay and reaction videos and can boast over 110 million subscribers.
In 2023, PewDiePie’s net worth is pegged at $40 million. His annual income is estimated between $15 and $20 million.
Another hyper successful YouTuber famous for his gaming content is Richard Tyler Blevins, aka Ninja. Apart from running a YouTube channel with over 23 million subscribers, Ninja is also the most-followed streamer on Twitch.
His net worth lies at some $40 million, with an annual income of between $6 million and $12 million.
Taking the ninth spot is Mark Edward Fischbach, better known as Markiplier. His channel, with over 34 million subscribers, features a miscellany of content, ranging from horror game play-throughs to reaction videos.
His estimated net worth is $35 million, with an annual YouTube income of $6 million.
The final guy on the top 10 of the richest YouTubers in 2023 is Daniel Middleton, AKA DanTDM. This British YouTuber launched his channel TheDiamondMinecraft back in 2012.
Since then, it has evolved to feature a wide variety of gaming content, including Roblox, Sonic the Hedgehog, and Pokémon. Today, he can boast over 26 million subscribers.
DanTDM’s net worth is thought to lie at $35 million, with a $3 million annual income.
The Bottom Line
While exact estimates of the richest YouTubers’ net worth vary, one thing is clear. They have become multi-millionaires thanks to a combination of amazing content, enthusiastic followers, and sophisticated monetization strategies. Many have launched secondary channels, landed lucrative brand deals, and founded their own businesses.
For aspiring YouTubers, their stories are an inspiration. And they provide invaluable points of reference when it comes to creating captivating content.
The richest YouTuber in 2023 is Jeffree Star, with an estimated net worth of over $200 million and an annual income of $15 – $20 million.
Mr. Beast’s net worth is estimated at 130 million, and his annual income at $54 million. Forbes has speculated he might become the first YouTube billionaire.
Like Nastya’s net worth is approximately $106 million, though estimates vary between $20 million and $260 million. Her annual YouTube income in 2022 was $18 million.