Are you struggling to grow your YouTube channel? Do you consistently pour your heart and soul into your videos, only for your view counts and subscriber numbers to languish?
Then it may be time to find a YouTube account manager to help you.
Account managers are seasoned experts at helping creators grow their YouTube channels, with in-depth knowledge based on long experience.
But what exactly is a YouTube account manager? What do they do? And are they worth it?
Here’s everything you need to know.
Quick Facts
- YouTube account managers take care of routine channel tasks, from uploads to analytics.
- They’re worth it when you’re serious about turning your channel into a business.
- Trustworthy freelancers charge around $30-60/hour.
- YouTube management companies usually give you a custom quote.
- Tasty Edits charges from $770 a month.
Keep reading for the full scoop!
Contents
What Is a YouTube Account Manager?
To win over the YouTube algorithm and grow your channel, you need to consistently produce high-quality content. However, filming and editing captivating videos is only part of the battle. A huge amount of work goes into optimizing them for video SEO and uploading them, engaging your community, deep-diving into analytics, figuring out monetization, keeping up with your competitors, and refining your content strategy.
A YouTube account manager can take all of these time-consuming routine tasks off your hands. They’ll help you free up your time to focus on what you do best – creating more amazing content.
Not only will a professional YouTube account manager run an in-depth channel audit to pinpoint your current strengths and weaknesses. They will also provide detailed strategy suggestions and help you implement them. This can include:
- overhauling your video titles and descriptions to strategically place critical keywords
- reformatting long-form content to verticals to leverage YouTube Shorts
- harnessing YouTube community posts
- AB testing thumbnails and titles for maximum click-through rates
- identifying competitor strategies and trends in your niche
- regularly performing in-depth analytics to inform your content strategy
- running keyword research for inspiration for content that resonates with your audience
Is a YouTube Account Manager Worth It?
That said, is it worth hiring a YouTube account manager?
Ultimately, that depends on how much you value your own time – and on how much they charge (more on that below).
If the routine work of running your YouTube channel is something you enjoy doing – fine-tuning video descriptions and unearthing insights from analytics – then it may not be worth handing those tasks off to someone else. Similarly, if you see your YouTube channel as a hobby more than anything else, it doesn’t really make sense to spend your cash on hiring a manager.
The equation changes when you’re serious about it.
When you need to free up your time and headspace, outsourcing the time-consuming routine tasks of channel management is key. Especially if you are aiming to monetize your channel or grow an already-monetized channel into a sustainable, consistent income stream. Basically, if you treat your channel like a business, having a YouTube account manager at your back is a major asset.
How to Find a YouTube Account Manager? And How Much Do They Cost?
The second element – how much an account manager charges – depends on how you hire them and what their exact service range is. The more expertise they bring to the table and the more tasks they handle, the more expensive they are.
One option you have for finding a YouTube account manager is to go the freelance route and hit up platforms like Upwork and Fiverr.
Here, you can find account managers who will handle basic tasks like content optimization and scheduling for as little as $5/h. Whether these YouTube account managers have sufficient experience to actually help you grow your channel is a different question. If you’re looking to hire someone with a solid range of skills and proven expertise, expect at least $30-$60 per hour.
Plus, there are the usual drawbacks of working with freelancers. You’ll have to vet them to make sure they’re worth their salt. And even if you find a fantastic account manager, they’re only a single person. If they are out sick or overloaded with work by other clients, your channel will take a back seat.
The alternative is to opt for a YouTube account management service. Like video editing services, these companies specialize in assembling teams of YouTube channel managers to help their clients grow their reach. Team members are pre-vetted, so you can rest assured that there are redundancies if your account manager ever needs time off.
How much YouTube channel management services charge varies. Most will ask you to reach out for a personalized quote. As an example, though, Tasty Edits’ YouTube channel managers come at $770 per month on the annual plan.
Want to leave the busywork of YouTube account management behind? Book a call right away!
FAQs
You can add a YouTube account manager in YouTube Studio by going to “Settings” > “Permissions” and then clicking “Invite” at the top right. Enter the email address of the person you want to grant access to your account. Finally, you can specify the level of permissions you are granting.
A YouTube account manager – also often called a channel manager – takes time-consuming routine tasks off your hands. This includes uploading and scheduling videos, optimizing them for the YouTube algorithm, and keeping track of analytics to inform your content strategy.
The cost of hiring an YouTube account manager depends on their service range, their expertise, and how you hire them. You can find good freelance account managers on platforms like Upwork or Fiverr who will handle uploads and SEO optimization for average rates of $30-$60 per hour. How much you end up paying in total depends on the volume of videos you upload. Companies offer subscriptions instead, which makes budgeting simpler.
A good freelance YouTube account manager typically charges $30-$60 per hour. The alternative is to opt for YouTube channel management subscriptions such as Tasty Edits’, which starts at $770 per month.
You can add a YouTube account manager in YouTube Studio by going to “Settings” > “Permissions” and then clicking “Invite” at the top right. You will need the email address of the person you want to grant access to your account. Then, specify the level of permissions you are granting them.
