Engaging your community on YouTube is a key challenge for any creator on the platform. It’s time-consuming, but having an active and engaged audience is vital. Without it, you can’t generate a sustainable income and grow your channel.
Community posts can help you achieve this goal. Here’s how.
Key Takeaways
- Community posts are a great way to get feedback from your audience and to spotlight new or revamped content.
- You can make text posts, (image) polls, quizzes, GIFs and video posts.
- Posts are now generally available. You don’t need to hit a subscriber threshold to use them.
- The Posts tab was formerly called the Community tab.
Keep reading for the full scoop!
What Are YouTube Community Posts?
You can find community posts in the Posts tab (formerly Community tab) on a YouTube channel’s homepage. It’ll usually be right next to the Playlists tab.
Community posts are a dedicated space for creators to share information with their audience, highlight their latest videos, ask for feedback in the comments, and connect with viewers.
Take a look at the community posts of the channel Yoga with Adriene. Here, Adriene shares her latest uploads, as well as additional resources like calendars to keep her followers hooked on her yoga content.
Why Should You Use YouTube Community Posts?
There are several major benefits to doing YouTube community posts. Most of all, they’re a great way to connect with your audience. You can get feedback on your videos, collect content ideas, and trial those before you start shooting.
Compared to interacting via regular YouTube video comments, posts are more focused and organized. You can steer the conversation better, so responses are less all over the place. Plus: The people that engage with posts are also more likely to be engaged overall, since it does take an extra step to get there.
YouTube community posts are very versatile. They allow you to post a wide range of content, including:
- Text posts
- Playlists
- Images
- Text and image polls
- Quizzes
- GIFs
- Videos
Plus, they come with their own set of analytics tools, so you’ll be able to assess exactly how strongly each post resonates with your followers. You can also schedule posts, so you can create them in batch and more easily integrate them into your YouTube workflow.
Finally, posts are also a great way to promote older content that might be struggling algorithmically, or that you just updated.
How to Use YouTube Community Posts?
That said, how do you use community posts?
The good news is that the Posts feature is pretty straightforward and generally available. There used to be a subscriber threshold, but that requirement was lifted. You might see some older references to a “Community tab” – this hasn’t disappeared, it’s simply been renamed.
All you need to do to start using community posts is to go to the Posts tab on your channel page while logged in, and start posting.
You can start typing directly, or select the additional kind of content you want to add – from polls and images to quizzes and GIFs. Once you’re happy with your post, you can publish it. To schedule it for later, hit the drop-down arrow next to “Publish.”
For some languages, regions, and post types, you can make use of YouTube’s generative AI features to write or edit them. Note, though, that this will be disclosed automatically.
This is also where you can see all posts you published, scheduled, and archived. Plus, you can respond to comments that your fans left on your posts – or moderate them. You’ll be notified about comments from time to time (unless you turn this off), but not every time.
You can also share other people’s content through posts – videos, for instance, or a playlist you enjoyed. These creators sometimes also get a ping about it.
The comedy YouTuber trio Foil Arms and Hog uses community posts to ask their fans for input for their next skits:
Want to check out the performance of your posts? Head to YouTube Studio and click on the Content tab, then select Posts. Here, you’ll get an overview of how your posts are doing and which ones generate the most engagement.
You should also know that subscribers who’ve got notifications turned on will get one when you publish a post. Unless, of course, they opt out.
Can You Outsource YouTube Community Posts – and Should You?
If you want to make the most of them, posts and their analytics demand valuable time. You can use them much the same way like you’d use X or Bluesky – creating a home feed for your fans and subscribers. They’re a great place for behind-the-scenes content that you don’t want to clutter up your videos and Shorts, but also for easy interaction via GIF posts and memes.
For a more involved growth strategy, Posts are a good place for teaser announcements, polls and promo tactics like giveaways. In many ways, YouTube is offering an alternative to using other social media channels or creator platforms.
Nonetheless, it’s extra work. And a large slice of creators don’t want to shoulder this additional task. The good news is that they’re fairly easy to outsource. Most serious YouTube channel management services now offer handling community posts. They’ll also provide input on best practices and on building a strategy. Lastly, they can stay on top of the analytics for you.
The Bottom Line
Engaging your YouTube audience can be tricky. YouTube community posts are an amazing way to connect with your followers, share updates, get feedback, and keep them hooked on your content! Plus, they’re easy to use and generally accessible.
Ready, set, get posting!
FAQs
How do you get community posts on YouTube?
While there used to be a subscriber threshold for the Posts tab in YouTube, that is a thing of the past. To make a community post on YouTube, all you need to do is go to your channel page, go to the Posts tab, and start typing.
Do community posts help your YouTube channel?
Yes. Community posts are a great way to engage your audience through polls and quizzes, share updates, and get feedback.
How many subscribers do you need to post on Community?
There is no longer any subscriber threshold for the Posts tab (formerly Community) in YouTube. Everyone can use it.
What are the benefits of community posts on YouTube?
Community posts are a fantastic way of helping you grow your channel. You can engage your audience through polls and quizzes, get feedback through comments, share updates, and put a spotlight on older content to revitalize it.
How many subscribers do you need for YouTube Community?
Zero. While there used to be a subscriber threshold you had to clear before you could start posting in the Posts (formerly Community) tab, YouTube has now made the feature available to everyone.
