YouTube Consultants
What should you do when your YouTube channel isn’t growing?
You pour your creativity and passion into your videos. And still, all you get is crickets.
When your subscriber numbers are stagnating and your views flatlining, it may be time to consider getting a professional to help you out.
Enter a personal YouTube consultant.
But what exactly is a YouTube consultant? What do they do? And should you hire one?
Here’s everything you need to know.
What Is a YouTube consultant?
A YouTube consultant’s ultimate aim is to help you grow your channel. To do so, they’ll run an in-depth channel audit to pinpoint what is working well and where you need to implement improvements to reach your growth goals.
Beyond that, though, the activities of YouTube consultants vary. Some hand over their channel audit reports, leave you with strategy suggestions, and wish you good luck. Others, however, are more hands-on. They’ll actually help you implement these suggestions and monitor how they affect your channel growth. This type of YouTube consultant is also called a YouTube growth service, or YouTube channel manager.
Typically, they will:
- Engage your audience through comments and community Posts
- Optimize your video SEO, handle uploads, and schedule your content for maximum initial impact
- A/B test titles and thumbnails to supercharge your click-through rates
- Monitor the performance of your competitors and keep you posted on viral trends in your niche
- Keep an eye on new and upcoming YouTube features
- Provide periodic analytics reports to fine-tune your content strategy and pivot if necessary
- Perform keyword research to suggest topics that resonate with your target demographics
Should You Hire a YouTube Consultant?
That said, is it actually worth hiring a YouTube consultant?
It depends on where you are and what you’re trying to achieve.
First: Is the channel you’re trying to grow a hobby? A half-hearted side hustle? Or is it something you actually want to grow into a serious business?
If it’s the latter, hiring a YouTube consultant may be a necessary step. If they’re worth their salt, the investment will pay off quickly.
Second: Similarly, you also have to assess your own resources when it comes to deciding what type of YouTube consultant to hire.
If you have the time, energy and skills to implement strategy suggestions yourself, a one-off channel audit from a consultant can go a long way.
Otherwise, you ought to go for an all-round YouTube growth service. They’ll have your back throughout the entire process and take time-consuming routine tasks off your hands. And: They’ll keep checking performance to ensure the strategy actually works out, and tweak it where needed.
How To Find the Best YouTube Consultant for Your Needs
Once you’ve decided it’s worth hiring a YouTube consultant, how do you actually find a great one?
Fortunately, there are a few things to look out for.
To start with, make sure that your contenders actually cover the service range you require. An enterprise-grade YouTube agency is both overkill and out of budget. A $30 channel audit from a freelancer is probably wasted – you might as well ask the YouTube Studio bot.
Second, check out reviews and testimonials by former clients. If the service you’re looking at has case studies of current creators on their websites, that’s a major plus. You’ll be able to see what kind of growth or engagement increase they’ve actually been able to generate in the past, and weigh it against their pricing.
Speaking of consultancy pricing, one critical feature to look out for is transparency. Make sure that the services you consider are up-front about how much they charge. Many will require you to reach out about a personalized quote, then leave you waiting for days. And most will turn out to be far more pricey than expected.
Finally, look for straightforward examples of the types of reports that they can generate on their websites. Screenshots from analytics platforms are also a huge plus. Both will give you some tangible evidence to work with when judging their expertise.