YouTube Management
Many creators swear it’s the secret sauce behind their success: YouTube management.Â
It allows them to reclaim their time, free up headspace, and focus on what they do best – creating more amazing content.Â
But what is YouTube management, exactly? Should you invest in it? And how do you find a great YouTube management service?
What Is YouTube Management?
First off, YouTube management is not a well-defined term. In the emerging creator economy, it often overlaps with YouTube promotion services, YouTube consultants, YouTube marketing services, YouTube growth agencies, and YouTube channel management.Â
Sometimes, YouTube management is used to mean talent management – where managers will represent creators’ interests and find and negotiate brand deals.
More broadly, though, YouTube management is about managing your channel and your personal brand – and how to set both up for sustainable long-term success.Â
In general, a YouTube manager – or channel manager – will take over routine tasks for you to free up your time and unleash your creativity. These include:Â
- Performing a detailed channel audit to provide data-backed suggestions for your content strategy and personal brandingÂ
- Handling all your content uploads, including optimization for video SEO to win over the YouTube algorithm
- Monitoring your competition and the most recent trends in your nicheÂ
- A/B testing thumbnails and video titles to maximize click-through ratesÂ
- Engaging your audience through community Posts and commentsÂ
- Regularly deep-diving into channel and video analytics to fine-tune your strategy
Should You Invest in YouTube Management for Your Channel?
That said, is it worth investing in YouTube management?Â
It depends on your goals and how seriously you are about pursuing them.
Are you running your channel as a hobby, or a low-effort side hustle? Then it’s probably not worth your time and money to call in a professional. If you do have a bit of a budget, start with a good YouTube video editor and thumbnail designer instead.
If, however, you are serious about growing your reach?Â
When your goal is to monetize your content, and turn your channel into a business, a YouTube manager is an invaluable asset. Not only will they allow you to focus your energy on content creation by taking time-consuming routine tasks off your hands. They also let you benefit from expertise honed over years of experience in helping creators gain traction and supercharge their channel growth.Â
How To Find Great YouTube Management Services
Once you’ve decided to hire a channel manager, though, how do you actually find someone worth their salt?Â
If you’re happy working with a freelancer, you can hit Upwork or Fiverr and filter for the services you need, positive ratings by previous clients, and your budget range. Heads-up, though: You may have to exercise patience. Not only are professional freelance YouTube managers in high demand, they’re also only single humans. They can get sick or need a break. If they’re overbooked or out of office, your channel may have to wait.Â
As a more reliable alternative, you can opt for a YouTube management service, which comes with multiple redundancies. A company can guarantee that there’ll always be someone to look out for your channel.Â
As a first step, make sure that the service range of the companies you’re looking at corresponds to your needs. Then, take a deep-dive into reviews and testimonials to get insights into what it is like working with each service.Â
When you look at the service offer and pricing of each contender, prioritize transparency. If the answer to any of the following questions is “No,” keep looking:Â
- Is pricing information readily available on their websites?
- Do they have case studies showing how they helped their clients grow?Â
- Are there sample screenshots from analytics platforms and the types of reports they offer?