Alex Lefkowitz

  • Alex Lefkowitz is the founder and CEO of Tasty Edits. He holds an MA in Entrepreneurship and is an experienced video editor, having edited hundreds of videos for dozens of creators before starting his own video editing company. Since launching Tasty Edits, he has directly managed thousands of video and thumbnail orders. Now, he draws on his experience working with professional creators to write about video editing, the creator economy, and video marketing. You can also read his work on Hackernoon and Medium. Plus, he's contributed several expert opinions in interviews and articles as a guest on platforms like Jotform.

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Posts

How Much Do Video Editors Usually Charge?

Outsourcing video editing helps you scale up your content quantity and quality. It frees up your time and brainspace and instantly gives you access to the finely-honed skills of professional editors. But how much does it cost?  Here’s a break-down of how much video editors usually charge, and what decides how much

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Should You Hire a YouTube SEO Agency?

Optimizing your videos for the YouTube algorithm is essential when it comes to supercharging your visibility and boosting your audience growth. But doing it all by yourself is labor-intensive and time-consuming. Outsourcing to a YouTube SEO agency can be a tempting alternative. But what exactly does a YouTube SEO agency do?

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The 5 Red Flags of an Amateur Video Editor

How can you tell if a video editor is worth their salt? Or a rookie trying to masquerade as a pro? Video editing can make or break any piece of content. Great editing can turn even mediocre raw footage into a compelling clip. Bad editing will ruin even top-notch footage

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3 Strategies to Avoid Losing Money on Video Editing

Outsourcing your edits is a key strategy in scaling up your video production. Instead of worrying about color grading, cuts, and transitions, you can focus on what you do best – creating more amazing content. That said, hiring a video editor can be expensive. But it doesn’t have to be.

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4 Editing Mistakes to Avoid to Boost YouTube Retention Rates

Your retention rate can make or break YouTube success. The higher your retention rates, the better your chance of building a loyal audience, levelling up monetization, and extending your reach. But how do you actually improve your viewer retention? If you see retention rates free-fall in the first few seconds

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Here’s How to Avoid Video Editing Burnout As A Creator

Creator burnout is a huge threat – one that can tank your productivity, kill your growth, and sink your career as a video creator. And it’s much more wide-spread than many new video creators think. A recent survey by Tasty Edits revealed that a whopping 79% of professional creators have

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