How Can Video Creators Use AI?

how video creators can use ai
  • Alex Lefkowitz
    (Author)

    Alex Lefkowitz is the founder and CEO of Tasty Edits. He holds a BA in Entrepreneurship and is an experienced video editor, having edited hundreds of videos for dozens of creators before starting his own video editing company. Since launching Tasty Edits, he has directly managed thousands of video and thumbnail orders. Now, he draws on his experience working with professional creators to write about video editing, the creator economy, and video marketing. You can also read his work on Hackernoon and Medium. Plus, he's contributed several expert opinions in interviews and articles as a guest on platforms like Jotform.

    View all posts
  • Esteban Ramos
    (Author)

    Esteban Ramos is a full-time YouTube Channel Manager at Tasty Edits. He has worked with dozens of high-profile and up-and-coming content creators and businesses to grow their channels with strategic YouTube SEO and personalized recommendations. He is a seasoned pro at finding video ideas, boosting YouTube audience engagement, and diving deep into YouTube channel analytics. Videography and cinema are also his personal passions: In his free time, he hosts a Spanish-language movie podcast.

    View all posts
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Over the past year, generative AI from Bard to Midjourney has seen a meteoric rise. Today, it’s everywhere, and people in every industry are using it to speed up workflows and boost their productivity

But what about video creators

How can you harness AI without risking YouTube plagiarism or a drop in content quality? 

Here are five ways to leverage generative AI to elevate your video content

Contents

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Generate Ideas

First off, you can use AI to help you find ideas for your next videos. 

YouTube’s algorithm rewards consistent content production. And between constantly filming raw footage and coming up with video descriptions, it can be difficult to drum up content inspiration

AI can help. You can use generative AI to come up with a list of topics and video titles, from more general to highly specialized ones – going off a vague notion or riffing off a competitor’s latest hit. 

Going further, you can use AIs for search engine optimization (SEO), such as Ink. SEO is a great way to come up with content ideas – check out our blog post here – and AI can speed up the process by pinpointing high-potential keywords and topic clusters

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Structure Video Scripts

Once you’ve found a viral-worthy content idea, you can use AI to structure your video script

While it’s possible to have AIs like Bard or ChatGPT write your entire script for you, this can be dangerous. Not only can your tone seem bland. In many cases, the AI also dips into sources without crediting them, veering into YouTube plagiarism. It might also, conversely, make up source citations that don’t actually exist.

Starting with a solid structure, though, makes writing a script a much quicker process. Plus, you can have the AI go over it at the end to polish it up and fine-tune your hook.

Want to try out several variants of your script a trial run before the actual production? Then you could even use an AI clone tool to quickly create mockups of the footage you’ll shoot. The results will be far from production-grade, but they might help you gauge the impact of your script.

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Speed Up Editing Workflows

Another way that video creators can harness AI is in video editing

While purely AI-generated videos are typically bland, AI-based tools in video editing software such as Premiere Pro can be magical – and help you streamline your workflows. 

Premiere, for instance, uses Adobe’s Sensei AI for tasks such as: 

  • Removing unwanted objects and background
  • Auto color-correction dn in-sync color grading of different clips 
  • Auto ducking to sync up background music and dialogue
  • Enhancing speech and removing background noise
  • Auto-generating captions 

Sophisticated AIs can even create virtual clones of creators to help scale your content output. 

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Create Images and Thumbnails

Once you’ve finished your video, you can also use AI to generate visual elements such as promotional images and YouTube thumbnails

Thumbnails in particular are key to draw in viewers and boost your videos’ click-through rates (CTR)

You can turn to AIs such as Jasper and Midjourney to instantly generate compelling thumbnails. Or you can leverage AI features in graphic design tools like Canva to take your thumbnails to the next level.

Repurpose Content Across Platforms

Another prime way for video creators to use AI is to automatically repurpose their content across platforms

Tools such as Premiere Pro and Vidyo.ai make it a breeze to turn a long-form YouTube video into short-form content for YouTube Shorts, TikTok, or Instagram Reels. This means you can easily post teasers, previews, and highlights on different platforms and extend your reach.

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Create AI Clones of Yourself

Finally, one more way that creators can use AI is by creating clones of themselves.  With enough training data, you can now produce a customized avatar of yourself that you can then use to stand in for you in videos. Handy if you want to head out on vacation, or if you need some additional footage without out setting up all your equipment again. 

So how do you get your personal AI avatar?  First, you need to sign up for a specialized platform such as Elai or HeyGen. Then, you send it training footage – usually filmed in front of a green screen. – to train the algorithm to replicate you.

Overall, you can expect to pay between $150 and $200 per month to clone yourself using AI. Not cheap, but if you use the feature a lot it can pay off! 

Heads-Up: Disclose AI Content!

While AI holds huge potential for video creators, it’s crucial to disclose it if you make use of it!

YouTube has recently increased transparency regarding the use of AI on the platform. There is now  a new section in the video details where videos containing AI-generated content must be labeled accordingly.

This is especially important if you’re using AI to make a real person appear to say or do something they didn’t, even if it is purely for entertainment.

The same holds true if you alter footage of a real event or place and generates a realistic-looking scene that didn’t actually occur. This could include content that is fully or partially altered or created using audio, video, or image creation or editing tools. For more details, check the YouTube Help note here

For instance, this creator fan-cast one of their favorite actors in a role they never played, but made it clear in the title that it’s only wishful thinking and AI magic. 

The Bottom Line: AI for Video Creators

While mass-produced AI-generated videos are a major annoyance for creators by crowding their niches, AI can also be a huge opportunity. 

Leveraged the right way, it can help you come up with viral content ideas, structure captivating video scripts, elevate your editing, generate clickable thumbnails, and extend your reach across platforms.

The necessary ingredient? A human touch.

FAQs

Video creators are harnessing AI to find content ideas, structure video scripts, enhance their video edits, create images and thumbnails, and repurpose content across platforms.

AI offers a powerful tool for creators to become more productive and streamline their workflows. However, creators also have to grapple with purely AI generated content that is flooding different niches and making them more crowded.

No. While it’s possible to generate videos using only AI, these cannot establish the same emotional connection with an audience that has made stars of major creators like MrBeast. 

AI clones are virtual versions of creators. The AI assimilates footage of creators and replicates their appearance and voice to generate new content with their avatar.

AI influencers are virtual clones of influencers. The AI assimilates footage of creators and replicates their appearance and voice to generate new content with their avatar.

Authors

  • Alex Lefkowitz

    Alex Lefkowitz is the founder and CEO of Tasty Edits. He holds a BA in Entrepreneurship and is an experienced video editor, having edited hundreds of videos for dozens of creators before starting his own video editing company. Since launching Tasty Edits, he has directly managed thousands of video and thumbnail orders. Now, he draws on his experience working with professional creators to write about video editing, the creator economy, and video marketing. You can also read his work on Hackernoon and Medium. Plus, he's contributed several expert opinions in interviews and articles as a guest on platforms like Jotform.

    View all posts
  • Esteban Ramos

    Esteban Ramos is a full-time YouTube Channel Manager at Tasty Edits. He has worked with dozens of high-profile and up-and-coming content creators and businesses to grow their channels with strategic YouTube SEO and personalized recommendations. He is a seasoned pro at finding video ideas, boosting YouTube audience engagement, and diving deep into YouTube channel analytics. Videography and cinema are also his personal passions: In his free time, he hosts a Spanish-language movie podcast.

    View all posts