What to Look for in a Professional Video Editing Company

looking for a video editing company
  • Alex Lefkowitz
    (Author)

    Alex Lefkowitz is the founder and CEO of Tasty Edits. He holds a BA in Entrepreneurship and is an experienced video editor, having edited hundreds of videos for dozens of creators before starting his own video editing company. Since launching Tasty Edits, he has directly managed thousands of video and thumbnail orders. Now, he draws on his experience working with professional creators to write about video editing, the creator economy, and video marketing. You can also read his work on Hackernoon and Medium. Plus, he's contributed several expert opinions in interviews and articles as a guest on platforms like Jotform.

    View all posts

Handing your editing off to a professional video editing company has several benefits. Above all, you save time and creative energy to spend on other projects – and yourself! – while still making sure you’ll get a quality final video

However, as video content keeps growing, boosted by the creator economy, more and more video editing companies are out for a piece of the cake. If you’re looking to hire an editor, this can mean a serious headache. 

A simple Google search will leave you with several dozen candidates that you’ll have to compare to find the best offer to suit your needs. 

So, how do you actually pinpoint the best people for the job? What boxes does a good video editing company have to tick to be worth a closer look?

Here’s your checklist.

Quick Facts

  • A video editing service will be your business partner. Vet them thoroughly.
  • The key criteria are:
    – demonstrable experience in your niche,
    a turnaround and pricing model that suit you, and
    good communication.
  • Beware of companies that won’t show demos, that evade questions, or offer too-good-to-be-true prices.

Keep reading for the full scoop!

Contents

find an experienced video editing company

Extensive Experience

First off, experience is key. Make sure that the video editing company you’re looking at is actually experienced at what you want them to do

Sometimes, giving newcomers a shot is worth the risk. However, when you opt for established professionals, you’ll know you get your money’s worth: a high-quality edit, delivered fast and without problems.  

Also keep in mind that not all video editing companies edit the same type of content. For instance, some companies specialize in travel content, while others most work on talking-head clips. Hiring either of these candidates for a very different genre – say, a music video – can be problematic. It’ll be much harder for them to get the pacing and the tone of the edits right.

But how do you evaluate whether a video editing service has the kind of experience you need?

A good start is to look at previous work on their website and see whether that meets your expectations. You’ll often find demo reels, portfolio pieces and testimonials by happy customers. It’s also a good idea to check out reviews by clients on Google, Yelp, and similar platforms (where you’ll probably also find unhappy customers).

If you can’t find any of these, but you still like the look of a company, directly reach out and ask for demo material. If they won’t show you any, though, you might want to steer clear.

screenshots of the demo page of a professional video editing company, showing six videos and thumbnails
Check out some editing demos from the professional video editing services you're considering. This might be a demo reel, or individual vids, like these here. 👆

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And earn more money with great video editing💰

A Solid Range of Services

Next, narrow it down based on the services you actually need for your video content. 

It’s one thing if you just need jump cuts for your latest vlog or no-frills YouTube Short. It’s something else entirely if you also want special effects, creative transitions, color adjustments, or animations.

Service aren’t limited to pure video editing, either.

Would you like them to upload the finished product directly to your channel (or channels, if you run multiple ones), too? Do you want someone to take care of thumbnail design as well?

Many companies offer all of these services and more, but usually at different pricing tiers. All-inclusive services tend to be part of premium packages, or limited to higher subscription tiers. 

In any case, make sure that the video editing companies you’re considering use top-notch software, and can handle 4K quality – even if you don’t think you need that just now. It’s a sign you’re talking to pros. If it doesn’t say so on their website, ask them about it directly.

outsource your video editing to a company in the right niche

The Right Niche

Are you planning a makeup tutorial channel on YouTube? Do you need to put together a short corporate marketing clip? Is your aim to produce a documentary, or an educational explainer video for your latest online course? 

Whatever type of video you’re aiming to produce, find a video editing company with experience in that niche. No matter what sort of video you want to produce, the company you’re looking at should be able to show you some specific samples of similar clips.

Working with a specialist editor who knows your niche makes the entire process a lot smoother. Above all, they’ll already be familiar with your audience’s expectations, trends, and the technical details they need to stick to. 

Compare the two videos below, and ask yourself: If you were watching these, would you expect the same editing process for both?

First vid: Music video by Laci Kay Somers.

Second: Pay raise negotiation on Heather Austin’s YouTube channel.

Speed That Suits Your Needs

How long does it take to edit a video? Every one one your candidates will have to answer that question. There should be something about this on their website, and you can ask for more details. 

When looking for a video editing company, make sure their turnaround time suits your creation schedule. Note that turnaround means the time until you get your first draft. For your final, finished video, you’ll almost always need further editing rounds.

Ultimately, editing time depends on the length and quality of your footage, and the complexity of edits. Generally, you could be looking at anything from 48h for short, YouTube-style videos, and two business weeks and up for polished long-form productions. 

Note that if a company promises a faster turnaround, that often means a rougher first draft. That’s not a bad thing in itself. Depending on their policy, though, you might only get to request a limited number of revisions. Or free revisions, at least.

Admin, Transparency, and Efficiency

Finally, when deciding on your candidates, look beyond the specifics of their actual editing work. They’re effectively a potential business partner. 

That means it’s pretty important how transparent they are with you and how efficiently they operate:

  • Are the full extent as well as the limitations of their services clearly stated on their website, not buried deep in the fine print?
  • Do they respond promptly, fully and helpfully to all your questions?
  • Can they explain their editing process to you?
  • And: How will they handle your revision requests and feedback?

Before making a final decision on which video editing company you want to go for, make sure you get answers to all these questions.

Vet each company’s website carefully and consider reaching out in person to get a better feeling of how forthcoming and helpful each candidate is. Most companies make it easy to hop on a call – take advantage of that.

Red Flags

Now that you know what boxes a good video editing company should be able to tick, here are a few red flags to watch out for. If you encounter any of them, strike the offender off your list and move on to the next candidate. 

To start with, a video editing company’s website ought to look professional. It’s a tech-heavy business: They work with complex software and are responsible for transferring, handling, and storing terabytes of data at any given time. An outdated or even broken website indicates a lack of technological competence. Not a good trait in a video editing professional. 

Another warning sign to watch out for is pricing that is simply too good to be true. Depending on the complexity of your edits and the length of your source footage, you can expect to pay around $150 – $500 for a finished 5-minute clip.

If offers are lower than that, you’re either looking at an outright scam, or at a fine print trap. You may well end up having to pay extra for every revision and basic services such as file delivery in different formats.

Finally, one last red flag to avoid is a lack of communication. When you need to reach out to a video editing company for a quote or additional information, they should respond swiftly and thoroughly. Contact information should be easy to find on the website. This is crucial because you’ll have to have in-depth exchanges about your content and creative vision with your editor. 

The Bottom Line

It’s worth taking a good look at the different video editing companies that currently offer their services. Don’t just rely on ratings or word-of-mouth alone – vet them according to your own criteria. 

Make sure you find a company that has extensive experience in your niche, offers a solid range of services with a speedy turnaround, and operates transparently and efficiently

There’s no question that this takes some time and effort. But it pays off in the end: You’ll be rewarded with perfectly edited, high-quality videos!

FAQs

For best results, pick a company whose past work you like, that is quick and forthcoming with answers, is transparent about what’s included and what isn’t, can match your production schedule, and has experience with the kind of video you want.

If an editor can’t or won’t prove their experience to you, buries important limitations and extra charges in the fine print – if mentioning them at all – and takes forever to answer critical questions, think twice before signing up for their services.

Lack of experience on the company’s side can cost you money, time, and nerves. They won’t always deliver a bad result, but at the very least it’ll take you a long time to get there. An experienced, professional company makes for a smooth editing journey.

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Author

  • Alex Lefkowitz

    Alex Lefkowitz is the founder and CEO of Tasty Edits. He holds a BA in Entrepreneurship and is an experienced video editor, having edited hundreds of videos for dozens of creators before starting his own video editing company. Since launching Tasty Edits, he has directly managed thousands of video and thumbnail orders. Now, he draws on his experience working with professional creators to write about video editing, the creator economy, and video marketing. You can also read his work on Hackernoon and Medium. Plus, he's contributed several expert opinions in interviews and articles as a guest on platforms like Jotform.

    View all posts