Should you hire a video editor for your YouTube channel? A graphic designer? A channel manager?
Most aspiring YouTubers find themselves facing this kind of question at some point during their career. And most hesitate.
It’s not difficult to see why. Finding the right graphic designer, video editing company, or channel management service takes time. And it costs money.
However, new data shows that outsourcing is key to YouTube success – and creator mental health.
Tasty Edits launched a large-scale, in-depth study to interview creators about their mental health, success strategies, and professional networks.
The majority of the creators we interviewed are US-based and between 25 and 34 years old. Overall, 37% make a full-time income off YouTube. 19% even earn over $5,000 per month (check out the full report).
Here’s what these successful creators had to say about the benefits of outsourcing.
It Helps Prevent Creator Burnout
To start with, outsourcing is an excellent strategy to help prevent creator burnout.
According to our survey among creators, 79% of them have experienced burnout in the past. And when we asked creators what they do to deal with stress, 63% said that delegating is a major strategy to prevent burnout.
It’s easy to see why. Instead of scrambling to do everything yourself, you can hand off time-consuming tasks to specialists. Our data shows that 72% of those creators who outsource hire video editors to free up their time. 45% hire graphic designers.
Delegating these time sinks means you suddenly have time to invest in yourself. Both in terms of increasing your content creation volume and pursuing other strategies to cope with stress – such as taking time off, exercising, daily self-care practices and meditation.
Even yoga YouTubers can take a load off by hiring a content team.
It Boosts Your Mental Health
Another reason why outsourcing is key to YouTube success is that it improves creators’ overall mental well-being.
3 in 5 creators said that hiring a content creation team has had a direct positive impact on their mental health.
And 80% of them said that their stress levels have decreased or at least remained the same since they started outsourcing. Despite ongoing channel growth and increased video production.
Part of the reason for this is that outsourcing does much more than just freeing up your time (though it does allow you to make space for vital self-care). It also gives you a team to rely on.
One of the biggest challenges many creators face is isolation. While working from home and creating content about what you love most is a fantastic job most of the time, it also means that you live and work in your own personal bubble. And rarely interact with others.
Having a team behind you helps you beat that isolation. You get to interact with them, strategize, and socialize on a daily level. Plus, they’re all seasoned experts at what they do, so they’ll be able to offer invaluable strategy suggestions and creative input.
It Increases Your Productivity and Income
Finally, the most prosaic reason to outsource as a YouTuber is that it helps you level up your content production – and your income.
YouTube’s algorithm rewards channels that post content regularly. That visibility tends to translate to higher earnings, but it does take effort to achieve.
Our own data shows that high-earning creators typically post multiple times per week. A third of them even posts daily. 63% of them use 4+ different monetization strategies. And 70% of them spend over 4 hours a day on content creation.
Without outsourcing, that volume of content production is impossible to keep up in the long run.
Data from our creator study also backs up that outsourcing has a direct impact on creator income: 59% of creators who outsource make over $2,500 per month. And a third of them make over $7,500.
The Bottom Line: Outsourcing is Key to YouTube Success
Overall, outsourcing is an inevitable step towards YouTube growth, according to successful creators. Not only does it allow you to increase your posting frequency and content quality.
It also helps you cope with stress, frees up your time, and gives you a fantastic team to rely on.
Yes. In a recent study by Tasty Edits, 63% of creators say outsourcing tasks is a key strategy for managing stress and preventing creator burnout.
Hiring a video editor helps you increase your content quantity and quality and cuts back on your stress. You free up the time you’d normally spend editing your own videos. Instead, you can generate new ideas, shoot more footage, and engage your community.
If you want to scale up content production, outsourcing video editing is a crucial step. It helps you increase your content output and boosts your content quality. Plus, by delegating editing, you free up time for your other tasks.
63% of YouTubers say that outsourcing is key to decreasing stress and preventing creator burnout. Hiring a video editor, graphic designer, or channel manager helps them free up their time for other tasks and increases their content quality.