Should you outsource YouTube content creation? Hire graphic designer? A channel manager?
Most aspiring YouTubers find themselves facing this kind of question at some point during their career. And most hesitate.
It’s not difficult to see why. Finding the right graphic designer, video editing company, or channel management service takes time. And it costs a fair chunk of money.
However, new data shows that outsourcing is key to YouTube success – and creator mental health.
We here at Tasty Edits launched a large-scale, in-depth study to interview creators about their mental health, success strategies, and professional networks.
The majority of the creators we interviewed are US-based and between 25 and 34 years old. Overall, 37% of them make a full-time income off YouTube. 19% even earn over $5,000 per month! You can check out the full report here.
Here we’ll focus on one aspect: What these successful creators had to say about the benefits of outsourcing.
Contents
It Helps Prevent Creator Burnout
To start with, outsourcing parts of video creation is an excellent strategy to help prevent creator burnout.
This is a very real problem and far more widespread than you might think.
According to our survey among creators, 79% of them have already experienced burnout in the past. And when we asked creators what they do to deal with stress, 63% said that delegating is a major strategy to prevent burnout.
It’s easy to see why. Instead of scrambling to handle the entire content creation process yourself, you can hand off time-consuming tasks to specialists.
Which Services Get Outsourced the Most?
Our data shows that 72% of those creators who outsource hire video editors to free up their time. Post-production services start with basic jump cut packages – getting rid of unsuitable footage, basically. But you can also get expert color correction, stabilization, motion graphics, burned-in captions and much more. Whether for your standard YouTube video, shorts, or pretty much any video platform out there.
45%, another big chunk, hire graphic designers to handle visual elements. This can be for the content itself – like graphics or video thumbnails. It’s often also for branding purposes, like designing logos and banners for all your platforms.
Channel management is harder to quantify, since it can be a mix of everything from video description optimization or thumbnail ABC testing to running a whole community program. Hiring freelancers or services for this is an efficient way of upping your audience engagement. They can also collect feedback and analyze your metrics to help you stay on top of trends – and give your viewers what they actually want to see.
Delegating these time sinks means you can reclaim time to invest in yourself. One half of this is that you can increase your content creation volume. The other half is pursuing other strategies to cope with stress – such as taking time off, exercising, daily self-care practices and meditation.
Niche doesn’t matter. Even yoga YouTube creators can take a load off by hiring a content team, community managers, and social media experts.
It Boosts Your Mental Health
Another reason why it’s key to outsource YouTube content creation is that it improves creators’ overall mental well-being.
3 in 5 creators said that hiring a content creation team has had a direct positive impact on their mental health.
And 80% of them said that their stress levels have decreased or at least remained the same since they started outsourcing. At the same time, they increased video production and are seeing ongoing YouTube channel growth.
Part of why this is that outsourcing does much more than just freeing up your valuable time (though it does make room for vital self-care). It also gives you a team to rely on.
One of the biggest challenges many creators face is isolation. While working from home and creating content about what you love is a fantastic job a lot of the time, it also means that you live and work in your own personal bubble. And rarely interact with others.
Having a team behind you helps you beat that isolation. You get to interact with them, strategize, and socialize on the daily. Plus, they’re all seasoned experts at what they do, so they’ll be able to offer invaluable strategy suggestions, creative input, or new ideas for monetization.
It Increases Your Productivity and Income
Finally, the prosaic reason to outsource as a YouTuber is that it helps you level up your content production – and thus your income.
YouTube’s algorithm rewards channels that post content regularly. That visibility tends to translate to higher earnings, but achieving the volume and the consistency does take a lot of work.
Our own data shows that high-earning creators typically post multiple times per week. A third of them even posts daily. 63% of them use 4+ different monetization strategies. And 70% of them spend over 4 hours a day on content creation.
Without the flexibility and scalability outsourcing gives you, that volume of content production is impossible to keep up in the long run.
Data from our creator study also backs up that outsourcing has a direct impact on creator income: 59% of creators who outsource make over $2,500 per month. And a third of them make over $7,500. You do need to have clear expectations: On its own, outsourcing isn’t a magic bullet.
The Bottom Line: Outsource YouTube Content Creation Today
Overall, outsourcing is an inevitable step towards YouTube growth, according to successful creators. Not only does it allow you to increase your posting frequency and content quality.
It also helps you cope with stress, frees up your time, lets you recharge your creativity, and gives you a fantastic team to rely on.
FAQs
Yes. In a recent study by Tasty Edits, 63% of creators say outsourcing tasks is a key strategy for managing stress and preventing creator burnout.
Hiring a video editor helps you increase your content quantity and quality and cuts back on your stress. You free up the time you’d normally spend editing your own videos. Instead, you can generate new ideas, shoot more footage, and engage your community.
If you want to scale up content production, outsourcing video editing is a crucial step. It helps you increase your content output and boosts your content quality. Plus, by delegating editing, you free up time for your other tasks.
63% of YouTubers say that outsourcing is key to decreasing stress and preventing creator burnout. Hiring a video editor, graphic designer, or channel manager helps them free up their time for other tasks and increases their content quality.
