What are the most subscribed YouTubers in the world?
No matter if you’re a well-established YouTuber, a rookie just starting out on the platform, or just curious – there are plenty of reasons for wanting an answer.
YouTube is one of the biggest social media platforms on the planet, with just shy of 2.6 billion monthly users. Who succeeds on the platform matters, especially as YouTube content is becoming more and more relevant – thanks to younger audiences.
For instance, according to a recent survey, YouTube Stars like MrBeast and Shane Dawson are as popular among members of Gen-Z as more traditional celebrities like Beyoncé, Justin Bieber, Zendaya, and LeBron James.
Taking a look at the most-subscribed channels out there can give you a solid idea about who benefits most from this social trend.
Plus, YouTubers can find valuable inspiration for their own content by a look at the strategies of the top channels.
So which are the top 50 most subscribed YouTube channels? In this article, we’ll tell you! Then, we’ll take a closer look at the 10 most influential players, and the most successful channels run by individual YouTubers rather than brands.
The Official List of the 50 Most Subscribed YouTube Channels
And here are the top YouTube channels of 2023! We’ll start with the absolute top 10, then work our way further down the list.
|Official channel of the Indian record label and movie studio T-Series
|American YouTuber Jimmy Donaldson's channel featuring stunts, tricks, and giveaways
|Cocomelon - Nursery Rhymes
|Animated nursery rhymes by US-based company Treasure Studio
|Sony Entertainment Television India
|Sony Entertainment Television in Hindi
|Kids Diana Show
|Kid-oriented vlogs, reviews, and role-playing content by 8-year-old Ukrainian-American YouTuber Eva Diana Kidisyuk
|Stories and role-play for kids by 9-year-old Russian-American YouTuber Anastasia Radzinskaya
|Vlad and Niki
|Child-oriented vlogs and role-play by 9- and 7-year-old YouTubers Vladislav and Nikita Vashketov
|Swedish YouTuber Felix Kjellberg's comedy and gaming channel
|Zee Music Company
|Official channel of Indian music company Zee Music Company (ZMC)
|Official channel of World Wrestling Entertainment, Inc.
Let’s now move on to the rest of the list. While not quite as impressive as the top 10 most subbed YouTube channels, every one of them still features over 45 million subscribers!
|Official channel of Indian movie company Goldmines Telefilms
|Official channel of the South Korean girl group Blackpink
|Official channel of the Indian TV channel Sony SAB
|DIY channel by TheSoul Publishing
|Official channel of the Indian TV channel ZEE TV
|Official channel of the South Korean boy band BTS
|Official channel of the South Korean record label HYBE
|Official channel of the South Korean children's songs company (most famous for "Baby Shark")
|Official channel of Canadian singer Justin Bieber
|Official channel of Indian broadcast network Colors TV
|ChuChu TV Nursery Rhymes & Kids Songs
|Indian network of edutainment YouTube channels for kids
|Official channel of the Indian multi-media entertainment company Shemaroo Entertainment
|Official channel of the Brazilian music video production company KondZilla
|T-Series Bhakti Sagar
|Devotional movies division of T-Series
|Official channel of Indian record label Tips Industries Limited
|El Reino Infantil
|Argentine channel by Leader Music featuring songs for kids
|Official channel of Indian news channel Aaj Tak
|Official channel of Indian music company Wave Music
|Official channel of Fandango Movieclips which features short sequences from popular movies
|Dude Perfect was launched by five American YouTubers back in 2009 and features trick shots, stunts, and battles
|Infobells - Hindi
|Official channel of Hindi animation and nursery rhyme company Infobells
|Sony Music India
|Hindi-language channel of Sony Music
|Official channel of American rapper and record producer Eminem
|Yash Raj Films
|Official channel of Indian movie production company Yash Raj Films
|Official channel of American DJ and producer Marshmello (Christopher Comstock)
|Official channel of American singer Taylor Swift
|US-based edutainment children's channel
|Official channel of UAE animation and nursery rhyme clip company Animacast
|Official channel of English singer Ed Sheeran
|Official channel of American singer Ariana Grande
|Toys and Colors
|Official channel of Mexican multimedia company Badabun
|Official channel of Hindi movie and entertainment company Shemaroo Entertainment
|Comedy and sketches by the Russian-language A4 group - Vlad, Rivi, Glent and Seryoga
|ARY Digital HD
|Flagship entertainment channel of the Pakistan-based ARY Network
|HAR PAL GEO
|Channel of Pakistani film, TV and music company Geo Entertainment
|Russian-language channel with animated kids and family content
|Gameplay channel of Chilean YouTuber Germán Alejandro Garmendia Aranis
|Hindi-language music channel of Sony Music
|Official channel of American singer Billie Eilish
|Miguel Montes is a major gaming YouTuber and the most-subscribed Spanish channel
What Are the 10 Most Subscribed Channels on YouTube?
As you can see from the list above, the most subscribed YouTube channels in the world are split evenly between brands and individual YouTubers.
Many of the most successful company channels actually serve Indian audiences – such as T-Series, SET India, and Zee Music Company. All of them specialize in movies and music.
One name even features twice on our Top 50 list: The main T-Series channel is the single most subscribed channel at over 250 million, while its devotional movies channel ranks 24th!
Among the 5 non-corporate YouTubers in the overall Top 10 are MrBeast and PewDiePie, as well as three that specialize in children’s content – Kids Diana Show, Like Nastya, and Vlad and Niki. It shouldn’t come as a surprise that they’re all also among the richest YouTubers.
Interestingly, all these kids’ channels feature children who live in the United States but have Eastern European backgrounds. Diana and her brother Roma, who also frequently appears in videos, were both born in Ukraine. Nastya was born in Russia, as were Vlad and Niki’s parents.
The popularity of children’s content is also evident from the fact that 12 out of the top 50 channels fall into this niche – that’s over 20%. As a result of this creator economy dynamic, more kids want to be YouTubers these days than astronauts!
In fact, the third-most-subscribed channel is Cocomelon, which produces animated nursery rhymes, with around 170 million subscribers. This puts it about 70 million subscribers ahead of the official channel of the WWE, which currently ranks 10th.
Like Nastya is one of many kids’ channels among the top 50 YouTube channels.
Who Are the YouTubers With the Most Subscribers?
Want to see who the 10 most popular Californian YouTubers are? We’ve got you covered!
You won’t be surprised that the creator with the most subscribers on the platform is MrBeast. He has over 240 million subs, and a correspondingly hefty income.
We’ve already mentioned the insane popularity of child YouTubers like Nastya or Diana. Long-term subs leader PewDiePie (111 million) was overtaken by Kids Diana Show (around 120 million) last year, which now holds the #2 creator spot, and Nastya (113 million) has recently followed suit. Vlad and Niki, meanwhile, are not far behind: With around 111 million subs, their channel is the current #5.
Also in the list of YouTubers with the most subscribers are the guys from Dude Perfect (about 60 million). If you want to learn more about how all these creators find their success, check out our article on the strategies of the top YouTubers!
Next comes the comedy skit channel A4, run by a small team of Belarusian creators. They have amassed 51 million subscribers, and only edged past the next creator a few months ago.
At just over of 49 million subs, the gameplay channel JuegaGerman by Chilean YouTuber Germán Alejandro Garmendia Aranis is the eighth-most subscribed creator channel and #45 overall. Aranis also runs a personal channel called HolaSoyGerman. Amazingly, this one also very nearly makes the list of the most-subscribed channels: It clocks in at over 40 million subscribers.
Until mid-February 2024, Aranis was the last creator on this list. Now, however, he’s been joined by Miguel Bernal Montes, a Spanish gaming YouTuber born in 1993. His Roblox- and Minecraft-focused channel, Mikecrack, is actually the top-subscribed channel in Spain.
Just to top it off: The closest creator runner-up to the top 50 is Salvadorian YouTuber Luis Fernando Flores (Fernanfloo), with around 46 million subscribers on his comedy and gaming channel. He’s followed by a group of Brazilians: Felipe Neto, Lukas Marques and Daniel Molognil, and Whindersson Nunes.
PewDiePie – now the fourth-most subscribed professional YouTuber, though by far not the richest creator on the platform.
Our list of the top 50 most subscribed YouTube channels shows a huge diversity of countries and genres.
Some of the most successful channels are run by film and music companies, many from India. More than a fifth of the ranking channels actually focus on kid’s content.
Many of the top contenders are actually the official channels of high-profile musicians like Blackpink, BTS, Justin Bieber, Ed Sheeran, and Taylor Swift.
Still, professional YouTubers make up a significant portion of the list, with MrBeast, PewDiePie and DudePerfect taking lucrative top spots.
T-Series, an Indian record label and movie studio, has the most subscribers on YouTube – over 260 million of them. Next up are MrBeast, Cocomelon, SET India, and Kids Diana Show.
Most of the top 50 most subscribed YouTube channels are run by music and movie companies. Many of the rest are gaming and comedy channels, and kid’s channels also feature prominently.
Jimmy Donaldson, AKA MrBeast, is the single most successful creator on YouTube. He has over 240 million subscribers. There is one single bigger channel, but it’s run by a studio.
Jimmy Donaldson, better known as MrBeast, stands tall as YouTube’s unparalleled champion. Boasting a subscriber base of over 240 million, he outshines every other creator in the platform’s history. While there is one channel with a larger audience, it’s helmed by a studio.
MrBeast, also known as Jimmy Donaldson, holds the crown as YouTube’s most subscribed creator. He can boast a subscriber base of over 240 million. While a handful of channels have similarly massive audiences, they’re all run by studios rather than individual creators.
The most popular YouTubers out there are MrBeast, Kids Diana Show, and LikeNastya, all with over 100 million subscribers. MrBeast currently heads the list with more than 240 million subs. While some larger channels exist, they’re all run by corporations rather than individual YouTubers.
By far the most popular girl YouTuber is Eva Diana Kidisyuk, a Ukrainian-born American creator whose channel, Kids Diana Show, features content for children.
In the realm of YouTube, Jimmy Donaldson, alias MrBeast, reigns supreme with over 240 million subscribers. Although there are channels with a comparable reach, they’re managed by studios, not individual creators.