What are the most subscribed YouTube channels in the world?
No matter if you’re a well-established YouTuber, a rookie just starting out on the platform, or just curious – there are plenty of reasons for wanting an answer.
YouTube is one of the biggest social media platforms on the planet, with just shy of 2.6 billion monthly users. Who succeeds on the platform matters, especially as YouTube content is becoming more and more relevant – thanks to younger audiences.
For instance, according to a recent survey, YouTube Stars like MrBeast and Shane Dawson are as popular among members of Gen-Z as more traditional celebrities like Beyoncé, Justin Bieber, Zendaya, and LeBron James.
Taking a look at the most-subscribed channels out there can give you a solid idea about who benefits most from this social trend.
Plus, YouTubers can find valuable inspiration for their own content by a look at the strategies of the top channels.
So which are the top 50 most subscribed YouTube channels? In this article, we’ll tell you! Then, we’ll take a closer look at the 10 most influential players, and the most successful channels run by individual YouTubers rather than brands.
Contents
The Official List of the 50 Most Subscribed YouTube Channels
And here are the top YouTube channels of 2023! We’ll start with the absolute top 10, then work our way further down the list.
| Rank | Channel | M Subs | #YouTuber |
|---|---|---|---|
| 1 | T-Series | 243 | |
| 2 | Cocomelon | 160 | |
| 3 | MrBeast | 157 | #1 |
| 4 | Sony Entertainment Television India | 157 | |
| 5 | PewDiePie | 111 | #2 |
| 6 | Kids Diana Show | 111 | #3 |
| 7 | Like Nastya | 105 | #4 |
| 8 | Vlad and Niki | 96.6 | #5 |
| 9 | Zee Music Company | 95.1 | |
| 10 | WWE | 95 |
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Let’s now move on to the rest of the list. While not quite as impressive as the top 10 most subbed YouTube channels, every one of them still features over 45 million subscribers!
| Rank | Channel | M Subs | #YouTuber |
|---|---|---|---|
| 11 | Blackpink | 87.7 | |
| 12 | Goldmines | 84.9 | |
| 13 | Sony SAB | 80.7 | |
| 14 | 5-Minute Crafts | 79.7 | |
| 15 | BangtanTV | 74.6 | |
| 16 | Justin Bieber | 71.3 | |
| 17 | Hybe Labels | 70.5 | |
| 18 | Zee TV | 68.2 | |
| 19 | Pinkfong | 67 | |
| 20 | Canal KondZilla | 66.5 | |
| 21 | Shemaroo Entertainment | 64.7 | |
| 22 | ChuChu TV | 64.5 | |
| 23 | Colors TV | 61.9 | |
| 24 | T-Series Bhakti Sagar | 59.6 | |
| 25 | Dude Perfect | 59.3 | #6 |
| 26 | Movieclips | 59.1 | |
| 27 | Tips Industries | 58.1 | |
| 28 | Wave Music | 57.2 | |
| 29 | El Reino Infantil | 56.9 | |
| 30 | Aaj Tak | 56.6 | |
| 31 | Sony Music India | 56.6 | |
| 32 | Marshmello | 56.3 | |
| 33 | Eminem | 56.2 | |
| 34 | LooLoo Kids | 53.5 | |
| 35 | Yash Raj Films | 53.5 | |
| 36 | Ed Sheeran | 53.2 | |
| 37 | Ariana Grande | 52.5 | |
| 38 | Taylor Swift | 51.6 | |
| 39 | BillionSurpriseToys | 51.4 | |
| 40 | Infobells | 51 | |
| 41 | JuegaGerman | 47.8 | #7 |
| 42 | Billie Eilish | 47.7 | |
| 43 | Badabun | 46.7 | |
| 44 | Get Movies | 46.2 | |
| 45 | Shemaroo | 46.1 | |
| 46 | Fernanfloo | 45.9 | #8 |
| 47 | SonyMusicIndiaVEVO | 45.8 | |
| 48 | Bad Bunny | 45.7 | |
| 49 | A4 | 45.2 | #9 |
| 50 | Felipe Neto | 45 | #10 |
What Are the 10 Most Subscribed Channels on YouTube?
As you can see from the list above, the most subscribed YouTube channels in the world are split evenly between brands and individual YouTubers.
Many of the most successful company channels actually serve Indian audiences – such as T-Series, SET India, and Zee Music Company. All of them specialize in movies and music. T-Series even features twice on our Top 50 list – its channel dedicated to devotional movies ranks 24th!
Among the 5 non-corporate YouTubers in the overall Top 10 are MrBeast and PewDiePie, as well as three that specialize in children’s content – Kids Diana Show, Like Nastya, and Vlad and Niki. It shouldn’t come as a surprise that they’re all also among the top richest YouTubers.
Interestingly, all these kids’ channels feature children who live in the United States but have Eastern European backgrounds. Diana and her brother Roma, who also frequently appears in videos, were both born in Ukraine. Nastya was born in Russia, as were Vlad and Niki’s parents.
The popularity of children’s content is also evident from the fact that 11 out of the top 50 channels fall into this niche – that’s over 20%. As a result of this creator economy dynamic, more kids want to be YouTubers these days than astronauts!
In fact, the second-most-subscribed channel is Cocomelon, which produces animated nursery rhymes, with over 155 million subscribers. This puts it over 60 million subscribers ahead of the official channel of the WWE, which currently ranks 9th.
Like Nastya is one of many kid’s channels among the top 50 YouTube channels.
Who Are the YouTubers With the Most Subscribers?
We’ve already mentioned the insane popularity of children YouTubers like Kids Diana Show. But you won’t be surprised that the two creators with the most subscribers on the platform are MrBeast (over 150 million – and a correspondingly hefty income) and PewDiePie (111 million).
Also in the list of YouTubers with the most subscribers are the guys from Dude Perfect (about 59 million). If you want to learn more about how all these creators find their success, check out our article on the strategies of the top YouTubers!
Next comes the gameplay channel JuegaGerman by Chilean YouTuber Germán Alejandro Garmendia Aranis, with about 48 million subscribers. Aranis also runs a personal channel – HolaSoyGerman. Amazingly, this channel also very nearly makes the list of the most-subscribed channels: It clocks in at over 40 million subscribers.
Two of the remaining YouTubers who feature on the list of the most-subscribed channels also come from Central and South America.
Salvadorian YouTuber Luis Fernando Flores (Fernanfloo) can boast around 46 million subscribers on his comedy and gaming channel. He is followed closely by the team from A4 (over 45 million) and Felipe Neto Rodrigues Vieira (45 million).
Close runner-ups to the top 50 are Lukas Marques and Daniel Mologni from Brazil, as well as fellow Brazilian Whindersson Nunes.
Want to see who the 10 most popular Californian YouTubers are? We’ve got you covered!
PewDiePie – now the second-most subscribed professional YouTuber, though not the richest creator on the platform.
Conclusion
Our list of the top 50 most subscribed YouTube channels shows a huge diversity of countries and genres.
Some of the most successful channels are run by film and music companies, many from India. Almost a fifth of the ranking channels actually focus on kid’s content.
Many of the top contenders are actually the official channels of high-profile musicians like Blackpink, BTS, Justin Bieber, Ed Sheeran, and Taylor Swift.
Still, professional YouTubers make up a significant portion of the list, with MrBeast, PewDiePie and DudePerfect taking lucrative top spots.
T-Series, an Indian record label and movie studio, has the most subscribers on YouTube – over 200 million of them. Next up are Cocomelon, SET India, and PewDiePie.
Most of the top 50 most subscribed YouTube channels are run by music and movie companies. Many of the rest are gaming and comedy channels, and kid’s channels also feature prominently.
Felix Kjellberg, AKA PewDiePie, is the single most successful creator on YouTube. There are a handful of bigger channels, but they’re run by studios.
